View
386
Download
0
Embed Size (px)
DESCRIPTION
Art of Story telling is key for entrepreneurs and advertisers - Learn from Deepti Pant's workshop as she shared her experiences at Great Indian Marketing Weekend.
Citation preview
The Art of Story Telling
atGreat Indian Marketing Weekend
www.gimw.inby Deepti Pant, The Truth School
Dastan e STORY
fromDeepti Pant
September 2012
Truth School: An Institute of Innovation and Storytelling
Dastan e STORY
fromDeepti Pant
September 2012
Truth School: An Institute of Innovation and Storytelling
Truth School: An Institute of Innovation and Storytelling
Truth School: An Institute of Innovation and Storytelling
Truth School: An Institute of Innovation and Storytelling
Dastan e Kahani
fromDeepti Pant
September 2012
Truth School: An Institute of Innovation and Storytelling
Truth School: An Institute of Innovation and Storytelling
Myth: The folklore
Truth School: An Institute of Innovation and Storytelling
Wonder
Truth School: An Institute of Innovation and Storytelling
Emotion to the numbers
Truth School: An Institute of Innovation and Storytelling
Authenticity to your plan
Truth School: An Institute of Innovation and Storytelling
Power to your thought
Relevance to your idea
Truth School: An Institute of Innovation and Storytelling
Truth School: An Institute of Innovation and Storytelling
Magic to the wordOral or inked
Truth School: An Institute of Innovation and Storytelling
Numeric laughed
Truth School: An Institute of Innovation and Storytelling
With out a story in your life, you are a mere character. A
Story makes you hero.
Find your story
Truth School: An Institute of Innovation and Storytelling
Green looks greener if she touched him…
Loves turns into passion when story is the
girl he is chasing…
Battles become war when story styles
them…
Truth School: An Institute of Innovation and Storytelling
STRUCTURE OF STORY
a day in her life
Truth School: An Institute of Innovation and Storytelling
ACT 1 : Good morning
Introduction
Of charactersOf plot Of mood and emotion
Truth School: An Institute of Innovation and Storytelling
ACT II : lunch and siesta
Concoction of drama
Conflict StatementsStrategy
Truth School: An Institute of Innovation and Storytelling
ACT III : the moon and the stars
DeathRevenge
Resolution
Climax
Truth School: An Institute of Innovation and Storytelling
ACT STRUCTURE CAN BE
CHANGED
Truth School: An Institute of Innovation and Storytelling
HER LOVERS
Truth School: An Institute of Innovation and Storytelling
If she is with a king, she motivates, enthuses and brings
fire to the veins.
If she is with time, she brings wonder and myth
to the table.
If she is with words smith, she is full of drama, plot and suspense.
Truth School: An Institute of Innovation and Storytelling
HER CHILDREN
ParableMythologyEpic and Saga
Drama and TheatrePoem and DanceFable and FilmDesign
Dastangoi
Truth School: An Institute of Innovation and Storytelling
Truth School: An Institute of Innovation and Storytelling
YOU
AS A STORYTELLER
Truth School: An Institute of Innovation and Storytelling
BUT ask me
WHY DO YOU NEED HER
Truth School: An Institute of Innovation and Storytelling
Are your sales people and top leader having tough time telling your story?
Truth School: An Institute of Innovation and Storytelling
Are you overloading audience mind with mind boggling data instead of engaging them with meaningful responses
Truth School: An Institute of Innovation and Storytelling
Man is the only creature that can wound from a distance, he can also
be persuaded at a long range.
With a story.
Truth School: An Institute of Innovation and Storytelling
Are your employees struggling to see your vision and how they can
help you realize it.
Truth School: An Institute of Innovation and Storytelling
People are telling your stories anyway so why not they tell the stories you want
Truth School: An Institute of Innovation and Storytelling
THE BUILDING BLOCKSHow
Truth School: An Institute of Innovation and Storytelling
You
The Body
The Awaaz
The Nazm
The Saaz
The Bazm
Truth School: An Institute of Innovation and Storytelling
Get your ACT together
Knowing what you have to present completely
Learning what are FACTSWhat are EMO – ACTSWhat are CULT – ACTSWhat are CUT - ACTS
Truth School: An Institute of Innovation and Storytelling
Sequencing
w
h
0
Truth School: An Institute of Innovation and Storytelling
and she LEADS YOU TO
Metaphors
scenario building, vivid effect and getting the mood and emotion
All projects have shadows – no exceptions.All companies have heritage – no exceptions
Truth School: An Institute of Innovation and Storytelling
and she LEADS YOU TO
How far can story metaphors be stretched?
They go to infinity. Stories are a nourishment for our hungry souls.
Stories are magic, taking us everywhere: backwards, forwards or happening right in the present time, transporting us to many places and situations we might never go.
Truth School: An Institute of Innovation and Storytelling
and she HELPS TO DECIDE
Creation of patterns
connecting unconnected facts and figures
Messages to conveyHelps to develop memoryMemory aids measurement
Truth School: An Institute of Innovation and Storytelling
Raise a question w
h
y
Truth School: An Institute of Innovation and Storytelling
and she makes it easier to
Shakes things up
Unconnected Situations - Abstract Answers
Context is kingStrategic communication should be showcasedNarrative transport
Truth School: An Institute of Innovation and Storytelling
Moment of Reflection w
h
e
r
e
Truth School: An Institute of Innovation and Storytelling
and she AIDS to comprehend and focus on
Finding a common ground
emotion, culture and authenticity in what you are saying
Time, Space, Culture, Identity, and Motivation
Truth School: An Institute of Innovation and Storytelling
You
The Body
The Awaaz
The Nazm
The Saaz
The Bazm
Truth School: An Institute of Innovation and Storytelling
Moment of Reflection is the focus
Truth School: An Institute of Innovation and Storytelling
DATA DATA WITH STORY
The stories sell belief
Truth School: An Institute of Innovation and Storytelling
Facts Perception
Truth School: An Institute of Innovation and Storytelling
APPLICATIONS of STORY
Truth School: An Institute of Innovation and Storytelling
Leadership Challenges Develop characters, stories around your data
Applications
Identify leadership challenges
Create or find stories that you can authenticate
Marry your stories with your vision and data Create platforms of sharing and creating memories
Truth School: An Institute of Innovation and Storytelling
Stories are much more than entertainment, they impact
audiences in deep and permanent ways and they help us see ourselves
and the world around us more clearly. If you want to people to
know and understand your world – start telling stories about it.
Truth School: An Institute of Innovation and Storytelling
Brand Challenges
Identify your core values
Know your story or create it
Clarify, explore and mount your story
Add anecdotes and metaphors
Follow the act structure
Design the action plans as a story which should bring out the moment of reflection
Applications
Truth School: An Institute of Innovation and Storytelling
Listen to your customer and construct the bigger picture. Put the customer’s requirements into
the context of his overarching story. You may be amazed at what lurks
in the shadows.
Truth School: An Institute of Innovation and Storytelling
Personal Challenges
What makes you a hero
Explore your own life patterns
Find your Metaphors
Explore your Conflicts as plot pointsBuild your army
Strategise your war to finish
Applications
Truth School: An Institute of Innovation and Storytelling
People engage with, remember and are influenced by – stories.
Truth School: An Institute of Innovation and Storytelling
Employee Engagement Challenges
Corporate storytelling system
Create your own strategic narrative : Story collector and creator
Stories with promise and communicating value
Share stories of and with Peon to CEO
Develop your own heroes: specific appreciation
Tell stories that can be cherished and passed on: avoid chinese whispers
Applications
Truth School: An Institute of Innovation and Storytelling
Suppressed, unvoiced needs can be revealed by living inside the narratives of your people. Story is the diagnostic tool. It
tells of the desire, weakness and final purpose.
Truth School: An Institute of Innovation and Storytelling
MBA from MONIRBA Worked with Educomp Datamatics and Megatech for 7 yearsAssociate alumni of NID In Design Management and Innovation ResearchAlumni of FTII in Film Scripting and Film Direction
Worked in industry for 20 years in films and Innovation managementHas successfully developed, structured and mounted India’s first ever diploma program in Design Management and Innovation Research at MICA and placed all students successfully for 2 years from 2004 to 2006.
Has been Professor of Design Management and Innovation Research for more than a decadeConsults and trains many corporates in the area of INNOVATION, IMAGE CREATION AND STORYTELLINGHas consulted and trained brands like SAMSUNG, LG, Onio, Mudra, MICA, DTDC, CookSon, Zydus Cadilla, Raula pai gaye – a punjabi film, Dekh ke a bhojpuri film and many more.
And it goes on as YEAR, COMPANY’S NAME, DURATION, DESIGNATION, PROJECTS DONE.
She is now Director of Ralibha Innovations – www.ralibha.com and Chief Mentor of Truth School : An Institute of Innovation and Storytelling – www.truthschool.in
EXCERCISE
Truth School: An Institute of Innovation and Storytelling
My tryst with storytelling started in an unstructured manner when as a young student of Kathak, all of the age of 12, I was told to develop a story around a piece of western music by My Guru Mai – Jyoti Di. What I came up with, not only got me an A + in the exam but also got immense recognition for me as a Storyteller and I was told I am a “Katha – Kaar” more than a kathak dancer.
But then, the ways of life took over and I breezed into my 12th boards, where I met a teacher called Vakeel Sir, who introduced me to sketching and then in my life I started to visualize stories in a way of what you call “ Graphic Novels “ now. This was way back in 1986.But my parents told me you cant make money by being an artist and so I became a photojournalist for The Times of India : Allahabad. This was in 1991. It was a freelance job which I still pursue now and then.
I parally pursued my MBA to buy more butter for my bread. And then my husband took me to the door steps of NID and my destiny changed as I entered into THE design school. And I became a design monk from a creative vagrant. I was introduced to many kinds of art, artists and storytellers from all over the world and as I worked towards being an innovation professional, ethnography and design research had more than one meaning for me. They were not just innovation tools but also a medium to explore stories in cultures and people’s lives.
Hence, if I would work with Vikaar – an NGO in Rajasthan , I would explore Phad and other storytelling cultures there. If I worked with a designer in Bangalore, I would explore KATHAKALAKSHEPA and so on. But I totally fell in love with the art of Urdu storytelling when I met Mahmood Farooqui and started learning “Dastangoi” from him.Infact, my journey, much later, into film making, was also an expression to learn deeper about popular storytelling medium like films, which took me to FTII and deep colorful lanes of Bollywood.
Example
Truth School: An Institute of Innovation and Storytelling
For more details, please contact -
Pl visit : www.gimw.in Join us on www.facebook.com/gimwin
The Truth School An Institute of Innovation and
Story telling Thanks
Story telling communicates and persuades because, regardless of language and culture,
human beings are hard wired to receive information in story forms