Digital Ethnography: Blue Tree Modern Art GalleryBy Elena LozanoARE 494Dr. StokrockiSpring 2017
Definitions of Ethnography and Digital EthnographyEthnographyEthnography is the study of human cultures. For example it can be the a daily documentation of a particular event going on or even a image of someones life. Another example of ethnography is me interviewing an avatar for this assignment.Reference: Article Art Education Qualitative Research in Cyberspace by Mary Stokrocki Digital EthnographyDigital Ethnography is being able to do ethnographic research in a digital atmosphere. Some digital atmospheres that ethnographers research are digital games, virtual worlds, and online forums. Ethnographers begin their research in this digital atmosphere by shadowing and mentoring others in order to create insights for a solid theory. Reference: Article Art Education Qualitative Research in Cyberspace by Mary Stokrocki
Stages of Digital Ethnography Stage one= Data CollectionDate Collection has to deal with internet storage, which is able to help collect data faster and in larger amounts. People can collect data by observing events, interviewing, making questionnaires, or making a simple survey. I was able to collect date for this project by interviewing an artist on second life in order to answer my research questions.Stage two= Content AnalysisContent Analysis is being able to categorize and organize the collected data into a certain pattern. One example of this is how avatars on second life can collect note cards from different locations. Avatars are able to store and organize their note cards in their inventory. Another example I learned about from the article is authors collaborating and writing a research paper on a Google document file. The authors are able to organized their thoughts by writing in different colors.Stage three= Comparative AnalysisComparative Analysis helps someone compare and contrast themes within certain data. For example finding out particular problems such as differences and similarities in world views.
Reference:Article Art Education Qualitative Research in Cyberspace by Mary Stokrocki
Research and QuestionsWhat is the avatars name you chose to interview?How did the artist decide to design their art gallery?How did the artist decide to design their avatar character in second life? How did you hear about second life?How did you come up with the idea for Vintage Asia?What is the meaning behind your art piece, Vintage Asia? How did you make Vintage Asia? for example: Medium-material, kind of paint?Why did you put Vintage Asia in your art gallery?Did you design your art gallery on second life?Do you know how many people in second life have actually been in your art gallery?What kind of art do you make on Second Life?Why do you make it on Second Life specifically? / What are the benefits?What kind of artist are you in Real Life Artist?How do you collaborate with other artist on second life?
Blue Tree Modern Art GalleryI visited the Blue Tree Modern Art Gallery for this assignment. The reason why I chose this place is because the artwork is in this gallery stunned me. The link location to go visit the Blue Tree modern Art Gallery is http://maps.secondlife.com/secondlife/Canaan/218/57/30 .
DESCRIPTION OF CONTEXT & LEARNING CLIMATE:
The art gallery I picked was Blue Tree Modern Art Gallery. My first impression of this art gallery was that it was designed very classy and modern looking. The reason why I chose this art gallery because I was really impressed with the artist, Lissa Andrew Goldfarb, in this gallery. Even the outside of the art gallery was beautiful. There were green trees in planters around the outside of the art gallery. And a triangle grey canopy that lies in the middle of the courtyard. Walking into the art gallery there is a peaceful water fountain by the door way. This art gallery is two levels filled with Lissa Andrew Goldfarbs artwork. The stairs and wood boards in the ceiling are a dark grey color which gives a calming feeling . The ground had brown grey wood floors surrounded by grey walls. Each floor has rows of light grey rectangle panels holding up canvases. I like how open this art gallery is and how it is not over crowded with artwork. In between the rows there are grey benches to sit on. On the first floor there is a white piano near the stair case. On the second floor there is a balcony filled with brown tables and chairs to sit on. The outer walls of the art gallery are glass walls that you can see through, which gives an elegant feeling. Most of the art gallery is the color grey which makes the art gallery look sophisticated. I feel like this art gallery would taste like red wine because it looks so classy. The lighting in the art gallery shines perfectly and highlights each painting in the art gallery. The music in the art gallery is peaceful and up lifting, which made the art gallery fill like a friendly environment. Lastly, Lissa Andrew Goldfarb explained that she wanted a very elegant, modern, open and bright gallery. Something very simple and not busy on the inside so her artwork would stand out. She did a great job achieving this in her art gallery design!
Lissa Andrew Goldfarb (WriterMich)The avatar that I chose to interview was Lissa Andrew Goldfarb. Her avatar character is human. Lissa Andrew Goldfarb explained to me that she designed her avatar as an extension of herself, so she dressed her avatar to behave on here as how she would be in real life. When I first saw her, she looked very radiant underneath the gallery lights. Lissa Andrew Goldfarb was wearing a fancy lime green dress with some stylish heals. Lissa Andrew Goldfarbs dress material looked like soft material. She had dark hair that was filled with soft bouncing curls. Lissa Andrew Goldfarb was very friendly and social when I met with her. She is a very sweet person and would smell like cotton candy. I think if I were to hear her voice it would be filled with excitement and be very bubbly. I loved how welcoming she made me feel in her art gallery.
Data Collection:Part of the Interview Chat
[19:05] lenabear87: Hi it nice to meet you thank you so much for helping me with my assignment![19:06] WriterMich: Smiles, my pleasure. I'm flattered you chose me for your assignment . There are a great many good artists on SL.[19:09] WriterMich: How did you narrow down which painting you wanted to focus on?[19:09] WriterMich: I'm curious..[19:10] lenabear87: I love always wanted to travel somewhere in Asia because I think it's beautiful over there! And I fell in love with your Vintage Asia art piece:)[19:11] WriterMich: aww smiles[19:12] lenabear87: It was honestly so hard to pick one of your art pieces because I really loved all of them! You are very talented![19:17] WriterMich: SL was part of your RL assignment?[19:18] WriterMich: I'm sorry. forgive me if I sound ignorant. I am curious about how this all works.[19:20] lenabear87: You do not sound ignorant at all you are fine! So my teacher is named Mary Stokrocki and she is a huge fan of second life! And she made a class to teach future art educators about second life.[19:20] WriterMich: nods wow.. that's pretty neat![19:21] WriterMich: I wish they offered this class when I was in school lol
Data Collection: Answer to Research Questions How did you hear about second life? A friend introduced me to SLHow did you come up with the idea for Vintage Asia? I was visiting a Japanese themed sim and it was very photogenic, so that's how that painting was born .. The name came easily because it was an Asian theme sim and the style of the painting was of an older , vintage feel.What is the meaning behind your art piece, Vintage Asia? No particular meaning. It was just very pretty and spoke to me. How did you make Vintage Asia? for example: Medium-material, kind of paint? This piece is a digital painting and like most of my artwork, I never know the end result until after I try several methods. And decide halfway into the creation how I want the final piece to look. More often then not, it's a lot of trial and error and experimenting with colors and layers and textures before I am happy with the result.Why did you put Vintage Asia in your art gallery? I don't put everything I create in the gallery . I only choose the pieces of artwork that I think will excite people or "speak" to people and I thought this piece would do that.Did you design your art gallery on second life? I bought the building but decided on the layout and flow of how I wanted the artwork to be displayed
Data Collection: Answer to Research QuestionsDo you know how many people in second life have actually been in your art gallery? I have no clue because I only started tracking my traffic very recently.What kind of art do you make on Second Life? I create digital paintings of landscapes mostly, but I also love to create abstract and modern art as well. My gallery has a mix of a little of every style as well as a mix of different mediums.Why do you make it on Second Life specifically? / What are the benefits? It's much easier to do this in SL then to do it in real life. I do not have the time or space to create such art or the talent to create such pieces from scratch. It's also less expensive ;PWhat kind of artist are you in Real Life Artist? I do mostly acrylic and water color, and sometime pastel , but my main medium is water color. How do you collaborate with other artist on second life? I visit other galleries, participate in art shows. I follow many good artist and photographers on Flickr and I am a part of many art groups in SL
Installation: Vintage AsiaBy: Lissa Andrew Goldfarb
Content Analysis on Vintage AsiaQuestionsAvatar 1Lissa Andrew GoldfarbWhat is Art?She makes digital paintings of landscapes in second life. In real life she makes mostly watercolor paintings.What is title -favorite artwork? Why chose?Vintage Asia was my favorite piece because I want to travel to Asia and see cherry blossom trees. I also thought this piece was gorgeous.Why make it?She made this piece to be authentically beautiful and wanted an piece that would excite or "speak" to people. Lissa was able to achieve that in this art piece.How made?This is a digital painting landscape and she used a different mix mediums to create this piece. She said that Like most of her artwork , she never knows the end result until after she tries several methods and decides halfway into the creation how the final piece will look. More often then not, it's a lot of trial and error and experimenting with colors and layers and textures before she is happy with the results.Where from?This paint is from second life in the Blue Tree Modern Art Gallery.Expression:Color, line, etc.?She uses straight and curved lines throughout her digital painting and is able to make her digital painting look three dimensional, as well as realistic. The colors pink and red are used mostly in this art piece. The color pink means sweet and the color red means passion, which I can feel from this painting.Collaborate with whom?She had no collaboration, this is her own art piece.Evolving Question?One question I had after the interview was how long did it take her to learn how to make realistic digital landscape paintings.
Comparative Analysis and ConclusionIn second life Lissa Andrew Goldfarb is a two dimensional artist. Plus, she has created abstract and realistic paintings. She found out about second life through a friend. She makes many digital paintings using different techniques for her art gallery in second life. All of her paintings have different meanings or are just meant to look aesthetically pleasing and have no meaning at all. She never knows how her art work is going to look until she is halfway through. In real life Lissa Andrew Goldfarb does acrylic and watercolor paintings, but her main focus is watercolor paintings. She explained to me that she can get more paintings done in second life by using digital paintings. Lissa Andrew Goldfarb has her own art gallery that she created and is pleased with how easy it is to have an art gallery in second life. She is constantly on second life and interacts with different avatars on second life by visiting different art shows. She is also a part of many art groups on second life, and follows great artists on flickr. Lissa Andrew Goldfarb loves how friendly second life is and how it can consume you for hours.
Lissa Andrew Goldfarbs Artworks
Comparative Analysis and ConclusionThe function of art museums and galleries are to show private art work in order to promote the artist or help the artist sell their artwork. In second life, artists are able to achieve this by making their own art work. Lissa Andrew Goldfarb explained to me that its easier to make an art gallery in second life than making an art gallery in real life. She said that she doesnt have time or space to make an art gallery filled with her artwork. I love that in second life we are able to visit different art museums and galleries so we can see different cultural views in art. I think in the future I am going to think of making my own art gallery in second life. It impresses me how elaborate people make their art galleries and art pieces look on second life. It really motivates me to learn more about second life. I would really like an opportunity to collaborate with another artist on second life once I learn more about making digital art. Second life has taught me to be more open minded and try new opportunities!
Final Thought of Second LifeHenry David Thoreau once said, this world is but a canvas to our imagination. I really believe that second life has helped many artist pursue this concept.
ReferencesInterview with Lissa Andrew GoldfarbStokrocki, M. (1997). Qualitative forms of research methods. InS. D. La Pierre,&E.Zimmerman(Eds.). Research methods and methodologies for art education(pp. 33-56).Reston, VA: NAEA.