ALBUM POSTER ANALYSIS

The dark background suggests an emotional darker edge to the artist’s music.However the light pink flowers contrast with a more delicate feminine edge.

The idea of emotion is conveyed further through the artist’s figure expressionism and facial expression. She is the central element of the poster.

The use of the lungs can be a play on the phrase ‘to wear your heart on your sleeve’, inferring an exposition of emotion.

The title in contrasting colour and caps lock stands out and by being right below the lungs links the image and text.

The release date is shown right below the album title in a smaller font.- Nonetheless clearly visible; a convention that I’ll be using in my poster.

Shows that it includes popular singles which people already know and love; to draw in audience who have already heard these and could be interested in hearing what else they have to offer.

Offers a variety of formats to purchase; the digital being important in this digital age but also the classic and still widely popular CD . Whereas the vinyl appeals to a quirkier audience inferring the target audience of the band.By making the font small it doesn’t take away from the main focus of the advert.

Website information is provided at the bottom of the poster.URLs are normally included at the bottom of the poster with websites normally giving exclusive access to the likes of; snippets of songs, making of music videos etc. and any extra information on the album itself; including the price which never really features in an album advert.

Indie/Alternative conventions are adhered to in this advert with a simple background and a vintage effect on the main image.

The main convention which is widely adhered to by artists is the Artist/Band name in a directly contrasting coloured font to make it stand out and inform the audience straight away what the poster is advertising.

Florence is known for her unique personality which is shown throughout her music; here a quirky edge is also displayed through the album cover: the contrast of the lungs and flowers.

The album advert contains an enlarged version of the album cover which is conventional to alum posters.

APThe colour scheme

ALBUM POSTER ANALYSIS

Columbia (production company) logo and website url at the very bottom.

The poster is an enlarged version of the CD cover which is conventional for album adverts.

Ratings by popular music magazines encourage audiences to purchase the album. The red font matches with the cover art work creating an element of continuity.

The album release date is written in black for contrast to make it stand out as this is the key detail

The website is included in a small font at the bottom for any extra information needed

A variety of formats are displayed giving the audience more options. The CD applies to a wide audience whereas the vinyl appeals to a quirkier audience inferring the target audience of the band and the style of music (an indie/alternative rock).By making the font small it doesn’t take away from the main focus of the advert.

The background is of a cream colour which contrasts with the black. Through this the band name stands out boldly; especially with its positioning as the central element.

The cover does not feature the band members which, while not necessarily a convention, is a popular element with bands and contrasting with artists. This can show that Kasabian are an established band and don’t need to use their own image to sell.

The album cover conveys the idea of power which all links to the album name; ‘empire’.The ‘K’ for king of clubs could link to the band’s name ‘Kasabian’.

The band name is written in a more modern font which contrasts with the medieval background image and perhaps conveys that themes covered in the album are still relevant now.This font forms the band logo which can be seen on other albums; a synergistic element.

The colour scheme