4 Ways To Engage Millennials with Your Nonprofits Work

4 WAYS TO ENGAGE

MILLENNIALS IN YOUR

NONPROFIT’S WORK.

WELCOME! @BRADYJOSEPHSON Strategic Director, Charity Express Client Success Team Lead, Peer Giving Solutions

Empowering people to act on the human spirit of charity.

#NPWEBINAR

THIS IS NOT WHY WE ARE HERE.

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

NEITHER IS THIS.


THIS IS.


WHAT (ALL) DONORS WANT.

Cygnus Donor Survey 1.  Report of impact 2.  How donations will be

used 3.  Stories from

recipients

Millennial Impact Report 1.  They feel inspired by

the nonprofit 2.  Specific examples of

how their gift will make an impact

3.  Having their gift matched


NEW SCHOOL IS ACTUALLY THE OLDEST OF SCHOOLS.

Art director Alexis Persani. Photographer Leo Caillard.

4 WAYS TO ENGAGE MILLENNIALS IN YOUR NONPROFIT’S WORK?

INSPIRE (tell stories) 1

IMPACT (show it) 2

INCENTIVIZE (in/tangible) 3

INVOLVE (meaningfully) 4


“THOSE WHO DO NOT WANT TO IMITATE ANYTHING, PRODUCE NOTHING” - SALVADOR DALI


INSPIRE (tell stories)

INSPIRATION DOESN’T COME AT THE END OF THE

JOURNEY.

Identify Invite

Inform Interest

Involve Invest

Inspire


INSPIRATION IS WHAT STARTS THE JOURNEY.

Their Networks

Their Networks

INSPIRED

YOU ARE NOT THE HERO OF THE STORY.




STORIES STICK. AND STORIES SPREAD.

IMPACT (show it)

KEEP FUNDRAISING STRAIGHTFORWARD.

Tell people a story about a problem their money can help solve.

Tell them specifically how you will use their money to help solve that problem.

Ask them for money.

Do what you said you would do.

Tell them what you did with their money and a story about who they helped.

GO BEYOND OUTPUTS.

Inputs

Outputs

Outcomes Impact







PROGRAMS VS. FUNDRAISING VS. ADMINISTRATION MUST DIE.

INCENTIVIZE (in/tangible)


TANGIBLE INCENTIVES.

•  Rewards •  Access •  Perks •  Matching •  Time sensitive •  Tax benefits




LET TANGIBLE INCENTIVES ADD TO THE

GIVING EXPERIENCE, NOT BE THE

GIVING EXPERIENCE.


INTANGIBLE INCENTIVES.

•  Feelings •  Connections •  Status •  Significance •  Purpose •  Duty




ASK NOT WHAT YOUR DONOR CAN DO FOR

YOU, BUT ASK WHAT YOU CAN

DO FOR YOUR DONOR.

INVOLVE (meaningfully)







“SELF EXPRESSION IS THE NEW ENTERTAINMENT” - ARRIANNA HUFFINGTON



ASK THEM TO GET INVOLVED SPECIFICALLY. MAKE IT EASY TO GET INVOLVED GENERALLY.


4 WAYS TO ENGAGE MILLENNIALS IN YOUR NONPROFIT’S WORK?

INSPIRE (tell stories) 1

IMPACT (show it) 2

INCENTIVIZE (in/tangible) 3

INVOLVE (meaningfully) 4


MILLENNIAL IMPACT REPORT.

FREE TOOLKIT.


@BRADYJOSEPHSON [email protected]

Empowering people to act on the human spirit of charity.

THANK YOU!


4 TRENDS AFFECTING MILLENNIALS AND

GIVING. GIVING TOGETHER. 1

GAMIFICATION. 2

BENEVOLENT BUSINESS. 3

TRACKING. 4


GIVING TOGETHER.


GIVING TOGETHER.

GAMIFICATION.


GAMIFICATION.

BENEVOLENT BUSINESS.

BENEVOLENT BUSINESS.

TRACKING.

TRACKING.

Art & Photos

4 Ways To Engage Millennials with Your Nonprofits Work