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Pre-conference presentation for ALA
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Social Networking and Libraries
Building Communities through Innovative Applications of Technology,
PLA/ ALA Annual Conference 2009
Meg Canada Senior Librarian, Hennepin County Library
How do you learn this stuff?
• PLAY
• Trial and error (or success)
• Mashable.com
• Social Media Meet-ups
• Teens
Do you have a Communications
Strategy? A Brand Strategy?
How do you tell your library’s story?
Now- Do you have a Social Media Strategy?And what does this have to do with our
core missions as libraries anyway?
6 Reasons to Consider
1. To build awareness and promote the library and programs and services
2. To manage the library’s brand and reputation- which includes the accuracy of information shared about the library
3. To establishing thought leadership as the community’s provider of choice for research, reader’s advisory, programs [insert your library's mission here]
4. To customer-source improvements to our website or library service based on customer feedback
5. To provide a venue for customer-contributed content
6. To reach new and inactive patrons or customers
Seen on Twitter.com
Responding
Hey Sam, I’m using our conversation for a presentation…
Where are we going?
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