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What makes a GREAT Website!By: Sanjivani Seereeram
The OBJECTIVE of your websiteThe fundamental question you must ask yourself is:
“How can my website help my customers?”For e.g. Is the goal to help customers find info on
my products? Can the website save them time or money? Is the website a means to reach customers?
Effective website design can allow an org to achieve
SELL5Ss
SERVE
SPEAK
SIZZLE
SAVE
Sales through a clear OVP
Online services for relevant & up to date info
Conversations opened up between customers and org and even customers and customersSaved cost…
print, post, face to face, sales transactions
Helps build brand value
Ste
p O
NE
Customer
* Winning customers
* Converting prospects
Ste
p T
WO
Customer
* Keeping customers- Timely, personalized, relevant emails & offers
Ste
p T
HR
EE
Customer
*Selling other relevant products to customers
CRM Objectives = Site Objectives
Acquisition Retention Extension
1. High Quality Content- The right info at the right time
2. Ease of Use- Good navigation
3. Quick Download time- Visitors won’t wait for site to download
4. Frequently updated- Site stays fresh- New and relevant info updates
4 factors believed to encourage return visits
Usability?“The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use” (BSI 1999)
* Memorable
* Learnable
* Efficient
* Gives User Satisfaction
“All about allowing all users of a website to interact with it regardless of disabilities…”
Web accessibility?
htt
p:/
/ww
w.h
obo
-web
.co.u
k/desi
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blin
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Communications:Online Value Propositions
Buying Modes:Both online & offline buying
modes must be facilitated
Databases:Customer
databases must be integrated
INTEGRATED WEBSITE DESIGN
OVPs should be :
Unique
Clear and Strong
A proposition to your visitor
Different from competitors
Not available in the real world
Impactful to the lives of customers
Online Value Propositions
Online Value Propositions
OVP’s should
Be placed:
On URL’s and Traffic building tools
Clearly on websites: homepages
On all interactions online and offline to deliver the message effectively
Options for Personalization
COOKIES
COUNTRY
CUSTOMER PREFERENCES
RECOMMENDED ALGORITHMS
Website OR Documentary??? http://waterlife.nfb.ca/ Great information Dramatic imagery Interactive However, complicated…confusing…points
to a situation of imbalance between visual design and accessibility & usability
I literally re-visited this site four times to appreciate its content and to understand it
Excellent Website
Site PersonalityHow would you describe a website? Formal? Interactive? Fun? Engaging? Entertaining? Professional? Serious?
Informational Websites
Interactive Website
TH
E C
HA
RT
THE END!
