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1 EMC CONFIDENTIAL—INTERNAL USE ONLY EMC CONFIDENTIAL—INTERNAL USE ONLY Jeremy Burton The Customer Journey

The Software Defined Enterprise

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With the aim of helping organizations realize the software-defined enterprise, EMC, Pivotal, RSA and VMware form a unique federation of strategically aligned businesses, who are focused and free to execute on their individual missions. The Federation’s unique structure—aligned, strategically focused, and free to execute together or as independent companies—provides unparalleled benefits for customers. And the Federation’s continued re-investment and returns to shareholders are a proven formula for ongoing value creation.

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Page 1: The Software Defined Enterprise

1 EMC CONFIDENTIAL—INTERNAL USE ONLY EMC CONFIDENTIAL—INTERNAL USE ONLY

Jeremy Burton The Customer Journey

Page 2: The Software Defined Enterprise

2 EMC CONFIDENTIAL—INTERNAL USE ONLY EMC CONFIDENTIAL—INTERNAL USE ONLY

The Software-Defined Enterprise

Page 3: The Software Defined Enterprise

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Many Industries Face Structural Change

Page 4: The Software Defined Enterprise

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Today’s Business Challenges

React Faster To Find New Growth

Page 5: The Software Defined Enterprise

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Today’s Business Challenges

React Faster To Find New Growth

Cut Operational Costs & Legacy More Than Ever

Page 6: The Software Defined Enterprise

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Today’s Business Challenges

React Faster To Find New Growth

Cut Operational Costs & Legacy More Than Ever

Balance Risk

Page 7: The Software Defined Enterprise

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Some Have Re-Defined Their Business.

Page 8: The Software Defined Enterprise

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Some Have Not.

Page 9: The Software Defined Enterprise

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BUSINESS IT

Page 10: The Software Defined Enterprise

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Infrastructure & Applications Designed For A Different Era

New IT

Customers & Employees Want Immediate,

Frictionless Access Through Mobile Devices

Old IT

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Build New Customer-Centric Applications & Rapidly

Iterate Based On Community Feedback.

New IT

HELP THE

CFO

Old IT

Page 12: The Software Defined Enterprise

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Process Vast Quantities Of Customer & Partner Data In Real Time & Build Predictive

Models Of The Future

10101010100101010 011001010101110010 1101010100101011111

New IT

IT Systems Focused On Data Warehousing

IT Skills Focused On Reporting Historical Internal Data

Old IT

Page 13: The Software Defined Enterprise

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Immediate Access To Low Cost, Elastic Compute,

Storage & Network Infrastructure

New IT IT Infrastructure Is Siloed & Labor Intensive To Manage

IT Infrastructure Is Slow To Provision

Old IT

Page 14: The Software Defined Enterprise

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Big Data Store

NETWORK PACKETS

LOG FILES IT ASSETS INFORMATION ASSETS

Adaptive, Data-Driven Security

New IT

Security Is Perimeter-Based & Focused On Intrusion Prevention

MONITOR

RESPOND PREVENT 64%

Old IT

Page 15: The Software Defined Enterprise

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We Must REDEFINE IT

Page 16: The Software Defined Enterprise

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New IT Agenda Infrastructure & Applications Designed For A Different Era

Provide Access To All Applications & Data Through

Mobile Devices.

Security Is Perimeter Based & Focused On Intrusion

Prevention

Use Adaptive, Data-Driven Security To Rapidly Respond To

Emerging Threats.

Build A Data Lake To Deliver Greater Insight In Real Time.

IT Systems Focused On Data Warehousing

IT Skills Focused On Reporting Of Historical Internal Data

IT Infrastructure Is Siloed & Labor Intensive To Manage

IT Infrastructure Is Slow To Provision

Move To A Software-Defined Data Center Infrastructure and

Expand It To a Hybrid Cloud.

HELP THE

CFO

2 Use Agile Development To Build New Customer-Centric

Applications.

Page 17: The Software Defined Enterprise

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Service Provider

Partners

vCHS Ente

rprise

Dat

a Cen

ter

Applications Content-Aware

Application Fabric / Data Fabric / PaaS

Software Defined Data Center

End User Computing

Security Analytics

Converged Infrastructure

Sto

rage

+

Page 18: The Software Defined Enterprise

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New IT Agenda Access All Applications & Data Through MOBILE DEVICES

Use ADAPTIVE, DATA-DRIVEN SECURITY To Rapidly Respond

To Emerging Threats.

Build A BUSINESS DATA LAKE To Deliver Greater Insight In Real

Time.

Build A SOFTWARE-DEFINED DATA CENTER.

Build New Customer-Centric Applications On A

NEXT GENERATION PLATFORM

SECURITY ANALYTICS

BUSINESS DATA LAKE

PLATFORM AS-A-SERVICE

END USER COMPUTING

SOFTWARE DEFINED DATA CENTER

Application Fabric / Data Fabric / PaaS

Software Defined Data Center

End User Computing

Applications Content-Aware Security Analytics

Converged Infrastructure

Sto

rage

Page 19: The Software Defined Enterprise

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Application Fabric / Data Fabric / PaaS

Software Defined Data Center

End User Computing

Applications Content-Aware Security Analytics

Converged Infrastructure

Sto

rage

EVP SOLUTIONS

SECURITY ANALYTICS

BUSINESS DATA LAKE

PLATFORM AS-A-SERVICE

END USER COMPUTING

SOFTWARE DEFINED DATA CENTER

Software Defined

Data Center

Business Data Lake

Security Analytics

Page 20: The Software Defined Enterprise

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The Federation Difference

•  Software-Defined –  New Application & Data Fabric –  New Data Center Infrastructure

•  Architected Horizontally –  Provides Focus & Innovation At Each Layer –  Offers Customers Choice

•  And…

Page 21: The Software Defined Enterprise

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We Bridge The Gap Between Today & Tomorrow

Traditional Applications

2016 120M

2013 91M 30%

Today’s Data Center

Reduce Operating Expenses

Software-Defined Data Center

Next Gen Cloud Applications

2016 34M

2013 11M 300%

Invest In New Model

Page 22: The Software Defined Enterprise

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Re-Defining IT : The Building Blocks

Identify The Right Strategy For Your Enterprise

Reduce Cost Then Innovate

Fix Core And Innovate

Innovate Immediately

✓ ✓ ✓

1 Develop Transformation Strategy

Develop Integrated Operating Model Changes

People Skills & Mindset

Processes

Organization

✓ ✓ ✓

3 Become Operationally Agile

Design Technical Roadmaps & Execute On Each Journey

Applications

End User Computing

Data

Infrastructure

Security

2 Start Enabling Technology Journeys

Page 23: The Software Defined Enterprise

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SOFTWARE-DEFINED ENTERPRISE

SOFTWARE-DEFINED STORAGE

SOFTWARE-DEFINED DATA CENTER

Best Of Breed, Architected Horizontally, Unparalleled Choice

A Unique Federation Of Companies

AD

VAN

CED

SEC

URIT

Y

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The Software-Defined Enterprise