Darko BuldioskiNew Media Center Skopje

darko.buldioski@newmedia.org.mkwww.komunikacii.net

www.newmedia.org.mk

• Methodology: online surveys (closed-ended and open-ended questions)

• Participants: macedonian internet users • Fieldwork: 15 – 30 April 2008• Sample size: n = 601 n=109• Length: 6 – 10 minutes

Method Demographics Readership Feed usage

Method

Glocal 2.0 Blogging: Evolution Treated as Revolution

New York University Skopje

Faculty of Communication and Media Studies

Demographics Readership Feed usage

The participants in the survey

Method

No. of people communicating onlineHours spent online in avarage day

No. of respondents 477 No. of respondents 477

Glocal 2.0 Blogging: Evolution Treated as Revolution

New York University Skopje

Faculty of Communication and Media Studies

News consumption

7% 24% 36% 30% 1%

23% 41% 23% 12% 0%

7% 31% 38% 22% 0%

21% 44% 27% 6% 0%

0% 1% 10% 69% 19%

TV

Not at all Little Average Much Only

Radio

Newspapers

Magazines

Internet

Demographics Readership Feed usageMethod

Glocal 2.0 Blogging: Evolution Treated as Revolution

New York University Skopje

Faculty of Communication and Media Studies

students employed

No. of respondents 418

male female

Demographics Readership Feed usageMethod

high school univesity

21 - 31< 14 31 - 40

Glocal 2.0 Blogging: Evolution Treated as Revolution

New York University Skopje

Faculty of Communication and Media Studies

Feed usageMethod

Own blogs

No. of respondents 274

Read blogs

No. of respondents 476

ReadershipDemographics

Glocal 2.0 Blogging: Evolution Treated as Revolution

New York University Skopje

Faculty of Communication and Media Studies

Blogs read daily

No. of respondents 274

Feed usageMethod ReadershipDemographics

Glocal 2.0 Blogging: Evolution Treated as Revolution

New York University Skopje

Faculty of Communication and Media Studies

No. of respondents 270

Blogs from macedonian bloggers

Feed usageMethod ReadershipDemographics

Glocal 2.0 Blogging: Evolution Treated as Revolution

New York University Skopje

Faculty of Communication and Media Studies

Feed usageMethod ReadershipDemographics

Faster news (27%)

Photos (19%)

Latest trends (14%)

Transparent biases (57%)

Better perspective (37%)More personality (30%)

More honesty (31%)

News I can't find elsewhere (48%)

Links (24%)

Humor (30%)

Why they read blogs

No. of respondents 267

Glocal 2.0 Blogging: Evolution Treated as Revolution

New York University Skopje

Faculty of Communication and Media Studies

Feed usageMethod Demographics Readership

read blogs via RSS

No. of respondents 268

Glocal 2.0 Blogging: Evolution Treated as Revolution

New York University Skopje

Faculty of Communication and Media Studies

Typical macedonian blogger

Sex: Male (59%)

Age: 21-40 (75%)

Education: University degree (54%)

Ocupation: Employed (63%)

No. of respondents 78

Macedonian blog community

Glocal 2.0 Blogging: Evolution Treated as Revolution

New York University Skopje

Faculty of Communication and Media Studies

Macedonian blogger writes

Macedonian blog community

Time: less than 2 years

Audience: for general public (55,5%)

About: Literature/Culture, Daily life, Entertainment and Politics

Glocal 2.0 Blogging: Evolution Treated as Revolution

New York University Skopje

Faculty of Communication and Media Studies

No. of respondents 78

Glocal 2.0 Blogging: Evolution Treated as Revolution

New York University Skopje

Faculty of Communication and Media Studies

Macedonian blog community

Motivation - SocializationKeep in touch with my family and friends

Disagree 39% ; Strongly disagree 20%

No. of respondents 89

Let my friends know my recent situationDisagree 30% ; Strongly disagree 24%

Share information, interest or experienceStrongly agree 54% ; Agree 43%

For fun Agree 47% ; Strongly agree 42%

Replies and support from readers Agree 44% ; Neutral 21%

Glocal 2.0 Blogging: Evolution Treated as Revolution

New York University Skopje

Faculty of Communication and Media Studies

Macedonian blog community

Motivation – Self-expression

Express my feelingsAgree 53% ; Strongly agree 31%

No. of respondents 89

Express my opinions or viewsStrongly agree 67% ; Agree 30%

Document my lifeAgree 48% ; Strongly agree 37%

Release preassureAgree 36% ; Strongly agree 27%

Glocal 2.0 Blogging: Evolution Treated as Revolution

New York University Skopje

Faculty of Communication and Media Studies

Macedonian blog community

Motivation – Self-fulfillment

Refine thinkingAgree 43% ; Strongly agree 28%

No. of respondents 89

Practise writingDisagree 26% ; Strongly disagree 26%

I like writingStrongly agree 45% ; Agree 38%

For workAgree 44% ; Neutral 24%

Glocal 2.0 Blogging: Evolution Treated as Revolution

New York University Skopje

Faculty of Communication and Media Studies

Macedonian blog community

Motivation – Entertainment

No. of respondents 89

Weblogging is trendyNeutral 37% ; Disagree 33%

No. of respondents 89

Pass timeAgree 35% ; Disagree 29%

Know more about weblogging Agree 27% ; Neutral 26%

AnonymityAgree 36% ; Neutral 20%

Write something that I don’t want to tell people I know

Disagree 30% ; Agree 22%

Glocal 2.0 Blogging: Evolution Treated as Revolution

New York University Skopje

Faculty of Communication and Media Studies

Macedonian blog community

Motivation – Medium appeal

No. of respondents 89

Easy to useAgree 43% ; Strongly agree 27%

Easy to useAgree 50% ; Strongly agree 37%

Glocal 2.0 Blogging: Evolution Treated as Revolution

New York University Skopje

Faculty of Communication and Media Studies

Thank You

No. of respondents ????