- 1. PREPARED FOR: XYZEli Attias, Founder Phone: 347.628.0273
Email: [email protected] Web: exambler.com TODAYS DATE
2. Target Clients 1. Colleges and Universities Universities are
concerned about academic integrity. Universities are concerned
about professorial productivity. Universities want to maximize time
devoted to research and teaching.2. Faculty Professors are
concerned about academic integrity. Professors are concerned about
professorial productivity. Professors want to maximize time devoted
to research and teaching.Exambler.com 3. The NOW Universities and
Faculty share some of the same challenges. How do they presently
address them? 1. Manual exam scrambling/text editing processor. 2.
Creative exam seating and separation. 3. Adding teachers
assistants, Scantron, manual evaluation. 4. Ignoring Academic
Dishonesty. Exambler.com 4. The FUTURE We built a platform for: 1.
Faculty to create and store their exams. 2. Faculty to easily
arrange and order exam questions and answers. 3. Faculty to print
out completely unique versions. Each student has a unique exam. 4.
Faculty to have a safe and secure question/answer database.
Exambler.com 5. HowExambler.comworks 6. Why Use 1. Support Academic
Integrity. 2. Easy to implement and use by Faculty and
Universities. 3. Authenticated exam results. 4. Efficient and
accessible from any computer with a webcam/camera. 5. Faculty and
Universities can reinvest saved time to support student learning.
Exambler.com 7. Market Opportunity 1. ~4,495 Postsecondary
Institutions (2012) 2. ~1.7 million Postsecondary teachers (2012)
(including the ~160,000 Paid Teacher Assistants that grade exams)3.
~17.5 postsecondary students (10.85m fulltime students) (2013) 4.
~130* million exams taken each semester *Based ONLY on fulltime
students taking a minimum of 4 classes with 3 exams each. (Doesnt
include the part time students)Exambler.com 8. Market Validation :
Pilot Launch (9/25) Beta website launch (9/25) Ongoing Marketing
Research: (10/23) Surveying all of CUNY Faculty members across all
institutions and offering access. (7k+) Social Media Connections:
(10/1) Targets - #EdChat , #EdTech, #Education, #EduTech, #Teaching
Search Engine Optimization: (9/25) KW Exams, Prevent Cheating,
Multiple Versions, Scramble, Exam Creation Software, Educational
Exams Institutional Level Accounts: (10/17) Integrating Exambler
into high school in BrooklynExambler.com 9. Competition and
Competitive Advantage EasyTestMakerTestMozTestShopEXAMBLER- MANUAL
Exam Evaluation - Costly ($59/yr) - Pay for more features -
Scrambling Exam is limited - Exam creation cap - Hard to use-
Strictly online examination - 4 answer choices - Hard to use - Uses
specific exam codes/URLs - No support - No Multiple Versions-
Online Delivery/Assessme nt - Printing Option requires manual
assessment - No Multiple Versions - Have to print out answer keys-
Instant evaluation via camera/webcam - No added infrastructure -
Cheap and easy to use - Safe and Secure database of
questions/answers - Scramble exams and generate multiple
versionsExambler.com 10. Projections and ASK Revenues (in millions
of $) 70 60 50 40 30 20 10 0$500,000 Seed Revenues (in millions of
$)Year Year Year Year Year 1 2 3 4 5Exambler.com Development Sales
Marketing Administrative/Legal 11. Exit Strategy 1. Licensing to
textbook publishers to integrate test banks and assignments into
Exambler. 2. Sale to McGraw-Hill, Pearson, Blackboard, or other
Educational companies. 3. Licensing for state/regional examinations
SATs, Regents, etc.Exambler.com 12. The Team Eli Attias:
Co-Founder, Former CEO of ToBePublic.com, Head of Product
Development & SalesDaniel Attias: Co-Founder, Visionary behind
Exambler, Head of Marketing & SupportAlexei Daiter: Lead
Developer, Development & Master ProgrammerStanley Kohlenberg:
Advisor, Retired Marketing Executive of Revlon North America,
Founder and former President of Calvin Klein CosmeticsZoli Honig:
Advisor, Former class of #500 Startups, Founder and COO of
Chalkable.com, Mentor @SoctraticLabsExambler.com
