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Be a successful blogger
What is a blog?short for weblog
intended for general public consumption.
generally represent the personality of the author or reflect the purpose of the website that hosts the blog.
A typical blog combines text, images, and links to other blogs, webpages, and other media related to its topic.
The ability of readers to leave comments in an interactive format is an important part of many blogs
Types of BlogsPersonal
Corporate/business
By genre – political, travel, etc
By media type – video, sketches, etc.
Why blog?share a company's expertise
build additional web traffic
connect with potential customers
Keep in touch with people
More than 150 million blogs worldwide – 1 blog for every 4 Facebook users
You own the content
You are part of the conversation
Engage clients in their comfort zone
Where to start?define the audience with whom you want to
have a relationship.
think about what kind of information they would find valuable.
try to talk about something that is differentiated from what other blogs in your field cover
Make sure the topic is something that you’ll have a passion for writing about on a regular basis.
Establish a content theme and editorial guidelines
A clear goal and theme for your blog will make it easier for users to know what to expect.
Whatever you’re doing tends to perform better if it is a conversation starter
Choose a blogging team and process
Select individuals that are knowledgeable and comfortable writing about the areas you would like to cover
Editorial calendar – be reasonable with time and resources
Humanize your company
your blog is about people connecting and conversing with people, not a corporation
Share client success stories, comment on your business/industry
Avoid PR and marketing
Blog should be a repository of real analysis and opinions provided by your company’s fine employees
add value for your readers
Welcome criticism
Make it a policy to welcome criticism, thinking of it as an opportunity for feedback and improvement.
Outline comment policy
Outline the types of comments that should be responded to, deleted or passed along for follow-up
Get Social
Make sure your blog is open for comments and utilizes share tools, such as Facebook, Twitter and Digg. Share tools allow your users to pass along your content.
Promote your blog
Without promotion, building an audience can be difficult
Monitor mentions and feedback
Set up Google Alerts blog name and any keywords that might be relevant
Track everything◦Google Analytics◦Statcounter.com
Helpful Tools for your Toolbox4 common blogging platforms:
◦Blogger.com◦Wordpress.com◦Livingsocial.com◦Tumblr.com
• RSS Feeds
• Technorati, Google Blog Search
Some examples
http://www.lululemon.com/community/blog/inspire-others-in-your-community/
www.thebrooklynkitchen.com
Questions?
Thanks!
