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These are the slides of my presentation/masterclass for the Professional Speaking Association (United Kingdom), London Chapter. I talked about how to boost your speaking business with LinkedIn. My 1 hour session covered: 1. The biggest mistake people make on LinkedIn 2. The 3 biggest problems related to Social Media 3. 5 step strategy to be successful on LinkedIn 4. How to create an attractive profile? 5. 5 ways to find the right people 6. 2 lifehacks/genius shortcuts on how to save time when using Social Media and LinkedIn. If you have any additional questions, please drop me a line. Bert Verdonck Professional Speaker LinkedIn Expert & Lifehacker Happy Chocoholic ;-)
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Bert Verdonck @BertVerdonck@ReallyLinkedIn
How to Boost Your Speaking Business?
The biggest mistake on LinkedIn?
5 step strategy to be successful on LinkedIn
How to create an attractive profile?
5 ways to find the right people
How to save time when using Social Media?
Agenda
Biggest Mistake?
Using LinkedIn as
a (passive) billboard
instead ofa (proactive) tool
3 Biggest Problems
Not having clear goals
Not knowing who the people in the best position areto help you reach those goals
Not measuring activity or knowing how to?
5 Step Lead Generation Strategy
1. Define a specific goal
2. Think of the people in the best position to help you reach your
goal
3. Use “Advanced Search”
4. Look at the list for common contacts
5. Ask the person you have the best relationship with for a Magic
Attractive Profile?
5 Ways to Find the Right People
5 Ways to Find the Right PeopleSearch Name
Advanced Search
Browsing in the network of your network
Using Groups where potential clients are active
Saved Search
Organise yourself!
Status Updates
5 minutes 5 minutes5 minutes5 minutes
Status Updates Only 1 x 5 minutes
Social Media Dashboard
Social Media Dashboard
Try it: ifttt.com
bertverdonckTel: 020 313 73 313E-mail: [email protected]
