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( B E T T E R ) DO GOOD Ma# Brooks/Noun Project

DO GOOD (Better)

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Communication and presentation tips for do-gooders, created by Dr. Carmen Simon and Bruce Kasanoff. Learn more at http://www.reximedia.com/ and http://kasanoff.com/

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Page 1: DO GOOD (Better)

( B E T T E R ) DO GOOD

Ma#  Brooks/Noun  Project  

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DO YOU HAVE AN IDEA HOW TO…

Feed one million starving children?

Fund an after-school program?

Get your family to volunteer on the weekend?

DW/Noun  Project   Stephen  Borengasser/Noun  Project  

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The people with the biggest hearts often have the toughest time understanding why everyone

else does not care as much as them

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The truth is, everyone else does NOT care as much as you do because

YOU ARE SPECIAL

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Don’t get discouraged. Just get better at selling your

ideas.

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HERE ARE 4 WAYS TO DO GOOD...BETTER

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CREATE ANTICIPATION

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Like this…

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Make people wonder what will happen next…

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BE PROVOCATIVE

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Many social entrepreneurs are wasting their time,

because they can’t sell their

ideas effectively.

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ASK QUESTIONS

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COULD YOU ATTRACT A CROWD BY SILENTLY SITTING IN A CHAIR?

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Marina Abramović did, at the

MoMA in NYC.

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Marina’s exhibit posed a LOT of questions. Many people cried while sitting with Marina.

Is it “art” to sit in a chair and just pay attention to another person? How lonely are we? What does “attention” mean?

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Marina’s exhibit highlights a vitally important lesson: When you ask a question, pause to give others time to consider it.

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ADD SURPRISE, CONFLICT OR TENSION

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TO AVOID THIS, USE SURPRISE, CONFLICT, OR TENSION

MOST COMMUNICATION DECAYS INTO PREDICTABLE PATTERNS.

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These tactics focus your audience’s attention.

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They increase the odds other people

will care about your idea.

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You don’t have to be an artist

to do this.

There are SO MANY cool tools

available to get attention.

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...AND ATTENTION PAVES THE WAY TO MEMORY

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Even if you are trying to save the world.

Focus their attention on what’s important. People remember just 10% of what you tell them...

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So stick to 4 points, or less

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The birth of a new idea is

always hard.

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DO GOOD… BETTER

CREATE ANTICIPATION

BE PROVOCATIVE

ASK QUESTIONS

ADD SURPRISE, CONFLICT OR

TENSION

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What do we want you to remember?

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We’ll give you a second…

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DO GOOD… BETTER

CREATE ANTICIPATION

BE PROVOCATIVE

ASK QUESTIONS

ADD SURPRISE, CONFLICT OR

TENSION

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ABOUT THE AUTHORS

BRUCE KASANOFF How to do well by doing good Kasanoff.com

Dr. CARMEN SIMON The science of memorable presentations RexiMedia.com

All photographs by Carolina Miranda (C-Monster/Flickr)

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BE PROVOCATIVE…

AND START THE PROCESS ALL OVER AGAIN