AdDuplex Windows Phone Statistics Report, December 2014

AdDuplex Windows Phone Statistics Report – December, 2014

December 22nd, 2014

Compiled by Lijana Juozaitytė, Matt Lacey and Alan Mendelevich

Windows Phone Statistics Report

This is the newest issue of AdDuplex Windows Phone Statistics Report. We cover the usual global stats, look at a few countries in detail, check how Windows Phone 8.1 spreads in different parts of the world and uncover a couple of new devices.

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December 22nd, AdDuplex

Data Source

This report is based on data collected from 4,832 Windows Phone apps runningAdDuplex SDK v.2. The raw data analyzed was collected over the day of December22nd, 2014 (UTC time) unless otherwise stated.

We have made every attempt to consolidate different reported phone model namesunder their canonical retail model names, but it is possible that some of the rare modelname variations were not accounted for.

AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of December 2014, more than 9,500 apps actively use AdDuplex to gain more visibility.

Windows Phone Devices WorldwideDecember 22nd, AdDuplex

The Lumia 520 is still top of the pile and the top ten is all still Lumia’s.The 630 continues to grow in popularity and the 635 variant also makes it’s first appearance in the top ten showing what a popular device this is becoming.The Lumia 800 has finally dropped out of the top ten this month meaning that the 710 is the only device left in the top ten that is running 7.1.The continued growth of the “Other” category shows the expansion in the variety of devices in use.

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NOKIA Lumia 52025.4%

NOKIA Lumia 6308.1%

NOKIA Lumia 6257.3%

NOKIA Lumia 9205.0%

NOKIA Lumia 7104.6%NOKIA Lumia 620

3.9%

NOKIA Lumia 7203.6%

NOKIA Lumia 9253.3%

NOKIA Lumia 6353.1%

NOKIA Lumia 5303.0%

Other32.8%

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Windows Phone 8 ManufacturersDecember 22nd, AdDuplex

No big surprises or big changes here this month.A slight increase for Nokia and the “other” manufacturers but small decreases for HTC, Samsung and Huawei.It is important to mention that while the “Other” slice of the pie is still insignificant in absolute numbers, it has grown 50% since last month.You can find Windows Phone on 30 different brands of phones now.

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NOKIA95.51%

HTC2.76%

SAMSUNG0.98%

Huawei0.54%

Other0.21%


OS Versions – Worldwide December 22nd, AdDuplex

A combination of devices being updated and new ones being bought mean that the percentage of devices running 8.1 continues to grow. This is primarily at the expense of 8.0 but the number of devices in use and running 7.1 has also fallen again this month.

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Windows Phone 8.157.9%


Windows Phone 7.1 15.0%


OS versions by CountryDecember 22nd, AdDuplex

While the worldwide trend has 8.1 on 57.9% of devices, on a country by country basis things vary quite a lot.In The Netherlands 8.1 is on 75% of devices in the country but in South Africa it’s on only 31%.For the devices running 7.1 the range is equally wide. In Mexico you’ll find it still running on almost 40% of devices but in Turkey it’s on less than 1%.

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0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

NL

DK DE BE HU CN PT AU CZ GB FR IT TR IN FI BR ES RO BY EG VN GR PL AE CA RU MY US

TH UA CO PE ID AR PK PH MA EC MX CL ZA

WP 8.1 WP 8 WP 7


OS Versions – US December 22nd, AdDuplex

The US still lags the worldwide benchmark of WP8.1 adoption as a lack of upgrades mean there are still more devices there running 8.0 than 8.1.

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Windows Phone 76.0%


Windows Phone 8.x Operators – USDecember 22nd, AdDuplex

This month sees cricket become the second most popular network with 3.5% growth from last month. This growth is primarily from Verizon who dropped 3.2%.Family Mobile and T-Mobile also showed slight growth.

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AT&T27.9%

cricket22.8%

T-Mobile19.7%

Verizon13.2%

MetroPCS6.7%

Family Mobile4.0%

Other5.7%


Windows Phone Devices – USDecember 22nd, AdDuplex

The 630 and 635 have both grown in popularity with the 630 now the second most popular device in use. This isn’t at the expense of the 521 and 520 though as both have seen a small percentage growth.The Lumia 925 and the HTC 8X have now slipped out of the top ten to be replaced by the Lumia 530 and Lumia 1320. This means that top ten is now all Lumias.

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NOKIA Lumia 6359.8%

NOKIA Lumia 9204.9%

NOKIA Lumia 8224.0%

NOKIA Lumia 9283.7%

NOKIA Lumia 5303.7%



Other20.7%


Windows Phone Devices – Canada December 22nd, AdDuplex

The remarkable thing about Canada is that only seven of the top ten devices are Lumias.The Samsung ATIV S is still the third most popular device with 10.3% of the market.Two HTCs, the 8X and 8S take the eighth and tenth places respectively.

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SAMSUNG ATIV S10.3%



NOKIA Lumia 6258.1%

NOKIA Lumia 7106.5%

HTC 8X5.1%

NOKIA Lumia 8303.5%

HTC 8S2.5%

Other17.9%


Windows Phone Devices – UKDecember 22nd, AdDuplex

The UK reflects global trends with the popularity of the lower spec devices meaning that the top four devices represent more than half of the devices in use.The other point of note is the Lumia 800 still representing 4.8% of devices and running WP7.1, over three years after it was released.

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NOKIA Lumia 6309.6%

NOKIA Lumia 6259.0%

NOKIA Lumia 6357.5%

NOKIA Lumia 9205.4%

NOKIA Lumia 8004.8%


NOKIA Lumia 5304.3%

NOKIA Lumia 9253.9%

NOKIA Lumia 9303.2%

Other22.4%


Windows Phone Devices – PolandDecember 22nd, AdDuplex

The Lumia 630 has seen the biggest gain in the last couple of months to become the third most popular device in use.Again, here we see a growth on the “Other” group as a wider range of devices grow in popularity.

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NOKIA Lumia 6307.5%

NOKIA Lumia 9206.5%

NOKIA Lumia 6106.3%

HTC 8S5.6%

NOKIA Lumia 8005.5%

NOKIA Lumia 6354.8%

NOKIA Lumia 8203.7%

NOKIA Lumia 9253.1% Other

24.2%


Windows Phone Devices – IndiaDecember 22nd, AdDuplex

The top three remain the same as two months ago but they have each dropped percentage points.The 630, the 730 and the 530 have each seen growth with the latter two making their first appearances in the top ten showing new devices are selling well.

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NOKIA Lumia 7208.5%

NOKIA Lumia 6258.1%

NOKIA Lumia 6307.8%

NOKIA Lumia 5255.1%

NOKIA Lumia 6204.8%

NOKIA Lumia 7304.5%

NOKIA Lumia 5354.1%

NOKIA Lumia 5304.1%

NOKIA Lumia 7103.6%

Other20.6%


New Windows Phones spotted

There’s a bunch of phones from the new lesser known OEMs in our logs that it’s hard to keep track of them. Out of the major brands here’s what caught our attention:

• Microsoft RM-1068 – seen exclusively in Brazil. 4” WVGA screen. Probably another sibling of RM-1069, 70 and 71 we’ve covered last month.

• LG LGVW820 – another sign of LG potentially coming back to WP. 4.7” 480x854 screen seen only in Korea so far.

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December 22nd, AdDuplex

http://blog.adduplex.com/2014/11/adduplex-windows-phone-statistics.html


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