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We've LostNearly Half OurSocial ReferralTraffic in theLast 12 MonthsB L O G . B U F F E R . C O M
We've LostNearly Half OurSocial ReferralTraffic in theLast 12 MonthsB L O G . B U F F E R . C O M
Here'sWhat We ThinkIt Means
Social referral trafficto the Buffer blog
43%
53%
45%
72%
Social referral traffic
What's happening?
¯\_(ツ)_/¯
What's happening?
Maybe we need to hire a full-time social mediamanager.
Maybe I'm no good at social media marketing.
Maybe our sharing ratio is off: Too much content,not enough conversation.
Maybe everyone else is failing, too!
Maybe we need to post more often.
Maybe we need to post less often.
Maybe we need to hire a full-time social mediamanager.
Maybe I'm no good at social media marketing.
Maybe our sharing ratio is off: Too much content,not enough conversation.
Maybe everyone else is failing, too!
Maybe we need to post more often.
Maybe we need to post less often.
??????
¯\_(ツ)_/¯
We don't know ...
... but here's an idea.
Content Crush&
The Future ofSocial Media
Every time someone visitsthe Facebook News Feed
there are on average
from friends, people theyfollow and Pages.
1,500 potential stories
Content Shock
We've passed the point where contentconsumption has peaked and content
creation has continued taking off.
@markwschaefer
Enter the Algorithm.
Automated software that tracks eachuser’s actions to serve them the posts
they’re most likely to engage with
Social networksare adapting
to changing content
We're failing on socialmedia because we're
failing to adapt as fast asthe social networks are.
I see a couple roadsforward
1. Pay for Reach
For $5, we can reach 800more people on Facebook -less than a penny a person!
2. Get better atconnecting with
an audience.
What if ...we had a Twitter feed so compellingthat people wouldn't just hope our tweets showedup in their timeline but they would go directly totwitter.com/buffer all day every day to seeabsolutely everything we tweeted?
What if ...we had a Facebook page that felt souniquely valuable, personal, and intimatethat our posts arrived in the News Feed asfrequently as birthdays and babyannouncements?
Here's What We'reExcited to Try
DES I GN
BEAUT I FU L ,
SHAREAB L EV I SUA L S
B L O G . B U F F E R . C O M
Share, just because.
Get the Full Posthttp://bit.ly/traffic-fail