GARY VAYNERCHUK

If you’re in the business of making online content,

GARY VAYNERCHUK

(which, I might add, you all ARE)

GARY VAYNERCHUK

you have to understand that video is one ofyour most POWERFUL tools.

GARY VAYNERCHUK

Whether it’s on: FACEBOOK

or SNAPCHAT or YOUTUBE or TWITTER...

GARY VAYNERCHUK

the content you need to be producing is video.PERIOD.

GARY VAYNERCHUK

But things are shifting,like they always do.

GARY VAYNERCHUK

You can’t attack internet video the same wayyou did two years ago.

GARY VAYNERCHUK

So I decided to put together a helpful guide, a state of the union, if you will...

GARY VAYNERCHUK

on HOW TO DO VIDEO RIGHT ON SOCIAL.

GARY VAYNERCHUK

Let’s start with YouTube.

GARY VAYNERCHUK

Established:February 14, 2005

GARY VAYNERCHUK

300 hours worth of video content are pushedto YouTube every minute...EVERY MINUTE!

GARY VAYNERCHUK

I got my start on YouTube with WINE LIBRARY TV...and I still use it today for #ASKGARYVEE.

GARY VAYNERCHUK

It’s the standard.

GARY VAYNERCHUK

But being the standard means it’scrowded and noisy.

GARY VAYNERCHUK

AND when you compare it to FACEBOOK’S 4 BILLION views a day,

it’s finally got a real competitor.

GARY VAYNERCHUK

Especially when you start talking abouttargeting capabilities against consumer data

GARY VAYNERCHUK

Because when it comes to data,we know who’s winning there.

GARY VAYNERCHUK

That’s right. FACEBOOK.

GARY VAYNERCHUK

Established:February 4, 2004

LOREM IPSUM dolor sit amet, consectetur adipiscing elit. Sed mattis id libero bibendum mattis.

GARY VAYNERCHUK

Facebook video has become the best wayto reach MY fans at scale.

GARY VAYNERCHUK

Now I’m not talking about putting something on YouTube and linking out to it on Facebook.

LOREM IPSUM dolor sit amet, consectetur adipiscing elit. Sed mattis id libero bibendum mattis.

GARY VAYNERCHUK

I’m talking about natively posting video contentdirectly to Facebook.

GARY VAYNERCHUK

WHY?Because right now, Facebook is making a play

to become a video platform...

GARY VAYNERCHUK

and that means Facebook’s Newsfeed algorithm isplacing an enormous amount of weight on videos

(which translates into organic reach).

LOREM IPSUM dolor sit amet, consectetur adipiscing elit. Sed mattis id libero bibendum mattis.

GARY VAYNERCHUK

Couple that with theirnew video ad products

for sales and direct response...

GARY VAYNERCHUK

and you have some serious reasons to spend some real money on video content for Facebook.

GARY VAYNERCHUK

YouTube should honestly be scared...

GARY VAYNERCHUK

because Facebook is sitting on an enormous amountof targetable consumer data.

GARY VAYNERCHUK

Let’s take an example:

LOREM IPSUM dolor sit amet, consectetur adipiscing elit. Sed mattis id libero bibendum mattis.

GARY VAYNERCHUK

Say you’re a local ice cream shop.You want to bring in some families for

the summer months.

GARY VAYNERCHUK

If you upload avideo natively,

you can target it topeople who:

1. Love ice cream 2. Live in your area 3. Have kids

GARY VAYNERCHUK

Just like that, you’re only reaching the audience that is most relevant and profitable to you.

GARY VAYNERCHUK

Get it? That is something no other platform is doing as well as Facebook.

GARY VAYNERCHUK

I am well aware of the debate of “viewability,”but let’s ask another question...

GARY VAYNERCHUK

When you go to YouTube, you want to watchthis cat video. That is your intent.

GARY VAYNERCHUK

What Google then does is show you a videoBEFORE the video you actually want to see.

GARY VAYNERCHUK

FACEBOOK is different: It knows you’re a cat enthusiast and puts a cat video in front of you.

GARY VAYNERCHUK

INTENT MATTERS.

GARY VAYNERCHUK

YouTube is showing you an ad.On Facebook, your content IS the ad.

GARY VAYNERCHUK

Facebook video is clearly a HUGE deal.But don’t sleep on the other platforms either…

GARY VAYNERCHUK

Established:March 21, 2006

GARY VAYNERCHUK

Twitter’s new video products have changedthe way I use the platform.

GARY VAYNERCHUK

As Twitter has grown, the amount of noisehas increased, while the amount of meaningful

engagement has dropped.

GARY VAYNERCHUK

That’s why the real way to win with Twitter videois through engagement.

GARY VAYNERCHUK

Use it as PULL

rather than PUSH.

GARY VAYNERCHUK

When a celebrity favorites your tweet you get excited.

GARY VAYNERCHUK

Not because it took any real effort on their part, but because that social interaction is hugely meaningful.

GARY VAYNERCHUK

With Twitter’s new video feature, they’ve beenable to take that feeling to the next level.

GARY VAYNERCHUK

Get in there, reply totweets with a video, andsee if your engagement

doesn’t skyrocket.

GARY VAYNERCHUK

It works.

GARY VAYNERCHUK

The other great thing about Twitter video?

GARY VAYNERCHUK

There is more room for tone.

GARY VAYNERCHUK

Sometimes it’s hard to convey a nuanced opinionin only 140 characters and context is lost.

GARY VAYNERCHUK

But with 15 seconds of video, you can getyour point across loud and clear.

GARY VAYNERCHUK

Finally we have...

GARY VAYNERCHUK

Established:September, 2011

GARY VAYNERCHUKGARY VAYNERCHUK

Snapchat is huge right now.

GARY VAYNERCHUKGARY VAYNERCHUK

More than 60% of U.S. 13 to 34 year-oldsmartphone users are Snapchatters.

GARY VAYNERCHUKGARY VAYNERCHUK

One of the things I used to love about Snapchatwas how you had to hold your finger on the screen.

GARY VAYNERCHUKGARY VAYNERCHUK

That is, of course, no longer the case.

GARY VAYNERCHUKGARY VAYNERCHUK

But the videos are still limited,since they can only ever stick around

for a certain amount of time.

GARY VAYNERCHUKGARY VAYNERCHUK

That could be 24 hours...

GARY VAYNERCHUKGARY VAYNERCHUK

or one second.

GARY VAYNERCHUKGARY VAYNERCHUK

That creates urgency.

GARY VAYNERCHUKGARY VAYNERCHUK

And urgency is a tremendous wayto get someone’s attention.

GARY VAYNERCHUKGARY VAYNERCHUK

and attention is the number one asset.

GARY VAYNERCHUKGARY VAYNERCHUK

On top of that, the abilityto draw over your images is

massively important and allows for tremendous amounts of creativity.

GARY VAYNERCHUKGARY VAYNERCHUK

Just look at Shonduras.

GARY VAYNERCHUKGARY VAYNERCHUK

The importance of Snapchatas a marketing and

communications tool rightnow is even further validated

by Snapchat Discover.

GARY VAYNERCHUKGARY VAYNERCHUK

A big-brand marketing feature that isbasically gift wrapping the 13-34 demo for

brands like Dailymail and Cosmo.

GARY VAYNERCHUKGARY VAYNERCHUK

You may not be able to afford to join Discover...

GARY VAYNERCHUKGARY VAYNERCHUK

...but what you should know is that it’s themost underpriced inventory for meaningful

conversation in the 13 to 35 demo.

GARY VAYNERCHUK

BOTTOM LINE:There is a f*ckton going on in video right now.

GARY VAYNERCHUK

I’m not saying you should give up on YouTube.

GARY VAYNERCHUK

But I AM saying you need to at least familiarizeyourself with everything in this deck.

GARY VAYNERCHUK

Check out my other tips on social media:

THANKS FOR READING!

MAKE A SNAPSTERPIECE DON’T MAKE THIS MISTAKE