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In 2011's State of Marketing: Singapore Industry Report, we highlight the following: 1. Companies' marketing budget commitment in lieu of the positive state of the economy as well as the emergence of social media platforms 2. Adoption of social media for marketing and the most relevant tools and channels 3. Relevance of Search Engine Marketing (SEM) and the preferred platforms
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Year 2011
Year 2010
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Year 2011
Year 2010
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Print / Advertising/ Broadcast Media
Trade Shows
Public Relations
Social Media & Social Networks
Interactive Digital Media
Overall Marketing Budget
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Year 2011
Year 2010
0 20 40 60 80 100
Year 2011
Year 2010
0 20 40 60 80 100 120
Year 2011
Year 2010
0 20 40 60 80 100
Year 2011
Year 2010
0 20 40 60 80 100 120
Year 2011
Year 2010
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0
10
20
30
40
50
60
70
80
Not in social mediaOthersTwitterYouTubeLinkedInFacebookBlogs
0
10
20
30
40
50
60
70
80
OthersThoughtLeadership
CustomerEngagement
ProductAwareness
BrandAwareness
LeadGeneration
0
10
20
30
40
50
60
70
80
Don't plan touse social media
Unsure orStill Exploring
ThoughtLeadership
CustomerEngagement
ProductAwareness
BrandAwareness
LeadGeneration
0
10
20
30
40
50
60
70
80
OthersAd hoc - as requiredOutsourced to anexternal agency
Distributed withinthe company
Marketingteam
IT Support
0 20 40 60 80 100
Year 2011
Year 2010
