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Company Name: Class: MBA 1E

Sony SWOT Analysis

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Company Name:Class: MBA 1E

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BackgroundSONY Corporation

Founded: May 7, 1946Founders Akio MoritaHead quarter: Tokyo, JapanThe name SONY is based on the Latin word sonus, which means sound.

Major Products Televisions : Bravia Range, LCD, Earlier WEGADigital imaging: Cyber-Shot, Alpha SeriesAudio / Video: Walkman, Home audio ,HANDYCAM, Blu-ray Disc players and recorders, memory-based portable audio devicesElectronic components: Batteries, recording media, data recording systemsProfessional solutions:Broadcast and professional-use equipment

Various Brand Logos of SONY

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Sonys first product was Rice Cooker (A Failure)Sony Launched worlds first Waterproof Smartphone XPERIA Z.Worlds first Google TV (October 6, 2010)27-OCT-2011- Sony Ericsson became a wholly-owned subsidiary of SONYTheSony CDP-101was the world's first commercially releasedcompact disc player.NEW YORK, Sept. 4, 2013 Today Sony introduced the worlds first curved screen LED television, model KDL-65S990ASONY has sectors like BANKING and INSURANCE too.Interesting facts about

Brand Ambassadors

KAREENA KAPOOR KATRINA KAIF M.S. DHONIVAIO Laptops XPERIA Smartphones BRAVIA TV

SONY Financial

Strengths

Strong brand imageInnovative ProductsProduct differentiationGreat customer servicesProduct Designs

WEAKNESSHigh Product pricing policies No home appliances products like Samsung, LG Over confidence on there products Less promotional activities

Opportunities

Multi national company Occupied share of Ericson in mobile segment. Emerging global markets Official Partner with FIFA for world cup 2010 and 2014

Threats

Strong Competition in all segmentsNew Coming brandsOther brands providing products at lower prices