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Your Entire Content Library FROM A SINGLE VIDEO SERIES by Shea Glenny @danyashea in/danyashea

Content Hacking for Growth Hacking

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Create your entire content marketing library from a single, 2-hour on-camera interview.

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Page 1: Content Hacking for Growth Hacking

Your Entire Content Library

FROM A SINGLE VIDEO SERIESby Shea Glenny

@danyashea in/danyashea

Page 2: Content Hacking for Growth Hacking

PREMISE

Growth Hacking requires compelling

content to attract and convert visitors.

Page 3: Content Hacking for Growth Hacking

FACTOR

Content is King

&

Context is Queen

Page 4: Content Hacking for Growth Hacking

FACTOR

Google’s Hummingbird Algorithm

Page 5: Content Hacking for Growth Hacking

FACTOR

User Behavior

Page 6: Content Hacking for Growth Hacking

PROBLEM

Content planning can be confusing,

a never-ending well of possibilities,

expensive and time-consuming.

Page 7: Content Hacking for Growth Hacking

SOLUTION

Create an entire content marketing library

out of one 2-hour, on-camera interview.

Page 8: Content Hacking for Growth Hacking

STRATEGYA 2-hour on-camera interview can be repurposed

into:

20 3-min videos

1 50-pg/8000-12,000 word eBook

20 500-word blog posts

1 40-slide slideshow for Slideshare

Over 600 Tweets

Over 130 posts for Facebook, G+ & LinkedIn

Page 9: Content Hacking for Growth Hacking

TACTICS

The Interview

• 2 hours shoot

• Relaxed setting

• Q&A style

• 20 FAQs

Page 10: Content Hacking for Growth Hacking

TACTICS

The 20-part Video Series

• 1 video/FAQ

• Question as on-screen text

• Condense rambling answers

• 3 min MAX per video

Page 11: Content Hacking for Growth Hacking

TACTICS

The 50 Page eBook

• Audio transcription service

• 60 min of talking =10,000 words

• 10,000 words = 50 pages

• 50 pages = 5 chapters

• Just right for thought leadership

• Or 3-part mini series for lead gen

Page 12: Content Hacking for Growth Hacking

TACTICS

The Blog

• 10,000 word eBook = 20 500-word blog posts

• 20 is lead gen tipping point

• Full blog = more conversions

• CTA to Download eBook at end of each blog post

Page 13: Content Hacking for Growth Hacking

TACTICS

Twitter

• 15 tweets per blog post

• 40 tweets per eBook chapter

• 5 tweets per 3-min video

• 15 tweets for slideshow

• = over 600 tweets

• = 200 days of 3 tweets/day

Page 14: Content Hacking for Growth Hacking

TACTICS

Facebook, LinkedIn & G+

• 3 posts per blog post

• 3 posts per 3-min video

• 10 posts for eBook

• 7 posts for Slideshare

• = 137 posts

• 80/20 rule for 3 self-promo/wk

• = nearly a year of posts

Page 15: Content Hacking for Growth Hacking

MORE TO EXPLOREPodcasts

List.ly lists

Infographics

Landing Pages

Microsite

Page 17: Content Hacking for Growth Hacking

Thank You!

Get more from me

@danyashea

in/danyashea