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The SALES & MARKETING
LOVE STORY
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SOMETIMES IT CAN FEEL LIKE MARKETERS ARE FROM VENUS.
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... AND SALESPEOPLE ARE FROM MARS.
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the conversation often goes like this ...
Like in the story of Marketing Mary & Sales Sam ...
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I give you great content but you won’t share it!
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All that content and social doesn’t work.
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You’re not even following up with the leads I give you!
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That’s because the leads you give me suck, and marketing
is just a waste of money!
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You have no ideawho our customer is!
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Sales Marketing
Which is costing companies money.
$ $
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SO HUBSPOT & LINKEDIN SURVEYED MARKETERS AND SALESPEOPLE AROUND THE GLOBE.
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To find out just how Marketing and Sales are working together.
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AND WHAT THEY REALLY THINK OF EACH OTHER.
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AND WHAT THEY REALLY THINK OF EACH OTHER.
SO LET’S START.
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1 Joining forces to attract prospects.
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Content and social media are important to marketers.
Marketing professionals publish 21% more posts to LinkedIn per month than sales professionals.
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They use content to attract visitors to their website.
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But salespeople love content and social too.
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81% of salespeople share relevant, professional updates on their social networks at least once per week.
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72% of salespeople have used social media to source a deal in 2013.
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BUT MARKETERS THINK SALESPEOPLE COULD DO BETTER.
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40% of marketers don’t think salespeople do a good job of sharing the content they provide.Learn more about social selling here
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2 Understanding the Customer
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Buyer personas help marketers to communicate with the right audience.
Learn how to create yours here
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But not enough marketers are applying personas to their marketing strategy.
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41% of marketers do not use buyer personas.
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This makes it difficult for marketing to envision what a good-fit lead looks like.
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Contrary to what Sales may think ...
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Contrary to what Sales may think ...
95% of marketers said that lead quality is important to them ...
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... but only 5% of them think they give sales a perfect fit lead.
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AND SALESPEOPLE AGREE ...
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Only 6% of salespeople think that marketing gives them perfect-fit leads.
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MARKETING AND SALES AGREE ...
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MARKETING HAS NO IDEA WHO THEY’RE MARKETING TO!
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3 Nurturing the Relationship
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When 59% of marketers admit that they have no formal agreement with Sales to determine both teams’ responsibilities ... Learn how to create an agreement here
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... and 40% of marketers don’t even know what a marketing-qualified lead is ...
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OR … A SALES-QUALIFIED LEAD
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... it might leave some marketers asking,
‘Where do I stand in this relationship?’
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Having a service level agreement between Sales and Marketing can really help to solve this problem. Learn how to create an SLA here
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87% of salespeople think they do a good job of following up with leads Marketing gives them ...
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87% of salespeople think they do a good job of following up with leads Marketing gives them ...
... only 64% of marketers agree.
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... with 88% of salespeople be-lieving that their marketing team is a crucial source of revenue generation ...
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With 88% of sales-people believing that their marketing team is a crucial source of revenue generation ...
... and 72% of market-ers believing that their sales team is collaborative ...
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... there is hope for their relationship!
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4 In a perfect world, the conversation would go like ...
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You give me great content to share on my social
networks.
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You give me great feedback to help develop an accurate
buyer persona.Learn How Here
Develop your buyer persona with our template here.
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Marketing sends me perfect-fit leads.
Learn How Here
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Sales does a great job following up with leads now that we
have an agreement in place.
Learn How Here
Learn how to create a
marketing and sales agreement.
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We avoid confusion by looking at the same dashboards with shared goals.
Learn How Here
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And they lived happily ever after!
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How to Create a Love Story Between
SALES & MARKETING
#SMLove
See How You Can Create Your Own Love Story Between Sales & Marketing.
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