9 Million Infographics Later,

24 InfographicIdeas

To Inspire Your Next Beautiful Creation

Brings You

"Good artists copy; Great artists steal "

So, it's perfectly fine tostand on the shoulders ofgiants and borrowinspiration from them.

I'm fine with it, really!

First, talk about yourproduct or service - butrefrain from sellingexplicitly.Tip: Take the opportunity to provide interestingand useful insights about your product or service to youraudience.

People are usually curious about what goes onbehind-the-scenes of a given industry, soexplain how your service/product works.

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#1 Behind the Scenes

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If your service orproduct has

instructions or requirescustomer to go

through aprocess, make a

guideline infographicfor them.

#2 Step-by-Step

If your service or product exists in a competitive market, showcasinginteresting or novel uses of it will give you points for creativity.

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#3 Showcase

Share tips, cheat-sheets, and hacks to your service orproduct. This makes it easier for new users to get on board

and old users to improve their workflow.

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#4 Tips and Tricks

Com parisons

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Compare the newer versions ofyour service or product to the

older ones like “This year versuslast year.” People love seeing

growth and improvement fromentrepreneurs.

#5

Potential customers want to know what makes yourservice or product better than others to make a decision.Creatively highlighting key features will help to convince

your customers-to-be.

#6 Pitch and Promote

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People use your product or service toachieve a goal. So make guidelinesabout how to achieve that goal -

while subtly including your companyas part of the process.

#7 Guides

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age

So many choices, solittle time...

Have a blog for yourbusiness? Visualizingarticles or small key

points (microcontent)and making them

embeddable can dowonders to your ‘Share’

button.

#8 Visualize ArticlesClick here for full image

Look at your business’ social media channels. Anystatus or photo you shared that got liked, shared,

favorited, or retweeted much more than others? Buildon that viral content — turn them into a visual story.

#9 Repurpose viral content

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Explain your core values. Most users want to knowwhy you do what you do, whether it’s to improve the

lives of your users or save the environment.

#10 Tell Your Story

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Your business has a context and a community. Activelystaying in touch benefits your business and also draws

your customers’ attention.

Next, take a look atyour industry.

Share insightful tips and advice relating to yourindustry to be seen as a thought leader.

#11 Thought Leadership

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Strange things attract attention. Highlight unique data, interestingstatistics, or fascinating facts that circulate in the industry.

#12 HighlightInteresting Data

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Myth-busting is fun.Demonstrate your

knowledge of the industryby unraveling common

misconceptions.

#13 Bust a Myth

Clic

k he

re fo

r ful

l im

age

Uh, teacher, I'm not surethat's right...

Every industry has key figures. Talk about the leaders’contributions, quotes, working styles — anything youfind inspiring.

#14 Be Inspirational

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Yeah, I guess Iwas pretty

much a genius.

Every industry has events, conferences, and shows.Predict the outcome, recap, and comment on what

happened during these industry-specific events.

#15 Summaries And Recaps

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Every industry has hot keywords too. Learning the lingoand making in-depth case studies will help you gain

credibility.

#16 Keyword Research

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History is a gold mine of lessons to be learnt.Show the history or progress of your industry.How did it come about? Who were the pioneers?What are the key figures everyone should know?

#17 Look at History

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That's Jack Dorsey.Because you know...

Twitter.

The future is no less important than the past or present.Predicting, analyzing, comparing trends are all good ways

to get the ball rolling.

#18 ... And Into The Future

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New research about the industry just got published? Usethat to get a conversation going. Discuss the content,

weighing the pros and cons of the findings.

#19 Dive into Research

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Your current (and potential) audience is already tellingyou what they want to see. Strive to be audience-

centric.

Definitely,listen to youraudience.

Take a good look at the demographics of your currentcustomers. It’s something they can relate to. At the same

time, it piques interests from people from the samedemographic but aren’t your customers (yet).

#20 Audience Breakdown

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Not literally.

What do your users post online? Doany of their interests match your

service/product’s profile?

Find that sweet spot where yourbusiness can assist your audience.

Lists like “10 ways that can help you bea better XYZ” fall into this category.

#21 Help Them Succeed

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People lovereading other

people’s stories.Interview your

happy customersand tell the story

of how yourbusiness helps

improve their lifeand work.

#22 TestimonialsClick here for full image

Whether it be Christmas season or Black Friday,there's always a good reason to celebrate happy

moments with your audience.

Finally, takeadvantage offestive seasons.

#23

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#24

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These ideas were takenfrom our ebook,Infographics:TheUntappedPotential

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Learn more about how the big brands useinfographics, and how you can beat them.

to download it