velcom Superdaddy project

In Belarus only 0.5% of fathers takes paternity leave

0.5%? What does it mean?

This is one dandelion fluff from flower

Do you want to improve your

professional skills?

When was the last time you do fitness? Do you want to try freelance?

When was the last time you

just play video games? :)

Try paternity leave!

Ok, velcom Superdaddy package is for you!

But what about responsibility and parental skills?

What is Superdaddy?

Mobile app Baby monitor IP Camera + +

Superdaddy for father Superdaddy for baby

Task manager & scheduler for new

lifestyle

Childcare FAQ

velcom & partners bonuses

(courses, games)

Smart health monitoring

Safety

velcom & partners

bonuses (clothes, foods)

Physical health Psychological

health

Better mood

Better

development

Stereotypes

breakdown

Strong family

relationship

Opportunities for

women

Less risky life

Benefits

velcom wants the first word of your child was

“daddy”

• Men with children, men planning to have children, 25-40 years old, smart, modern

and purposeful

• Women with children, women planning to have children, 25-40 years old, wishful to

work or study outside home

• Own & earned Internet media (banners, context, etc.); press; indoor (shopping malls,

fitness centers, etc.); BTL activities; POS materials

50 000 mobile application downloads, 5 000 whole package sales

Target Audience

Media channels

KPI