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WHAT WOULD STEVE DO ? 10 lessons from the world’s most captivating presenters

What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

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Page 1: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

WHAT WOULD STEVE DO ? 10 lessons from the world’s most captivating presenters

Page 2: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

Steve Jobs delivered some of the most awe-inspiring, memorable keynote presentations in history.

Page 3: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

Scott Harrison’s remarkable presentations have helped raise $75,000,000 for charity: water in six years.

Page 4: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

The typical Gary Vaynerchuk presentation features over 100 four-letter words, ZERO slides & at least one standing ovation.

Page 5: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

Sadly, your presentations are not awe-inspiring; they’re yawn-inspiring.

Page 6: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

Yawn-inspiring presentations don’t sell products.

Page 7: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

Awe-inspiring presentations can move mountains.

Page 8: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

Let the world’s most captivating presenters teach you how to move mountains.

Page 9: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

Let the world’s most captivating presenters teach you how to move mountains. Or sell products.

Page 10: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

Let the world’s most captivating presenters teach you how to move mountains. Or sell products. Or both.

Page 11: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

Craft a story that captures both heart & mind.

TIP #1

Page 12: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

Humans have been telling stories for thousands of years.

Page 13: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

We don’t live our lives in bullet points. •  I was born in the Ukraine in 1972.

•  My family left the Soviet Union in 1975. •  In 1980, my brother Andrew was born (in the U.S.).

•  I won my first school Spelling Bee in 1981.

•  I graduated from high school in 1990.

•  I graduated from college in 1994.

•  Recently, I turned 41

Page 14: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

We live our lives in images & stories.

Page 15: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

A story has a beginning, a middle & an end.

Page 16: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

A story has a beginning, a middle & an end.

Little Red Riding Hood gets lost on her way to Grandma’s house.

Page 17: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

A story has a beginning, a middle & an end.

Little Red Riding Hood is fooled into thinking that the Big Bad Wolf is her grandmother!

Page 18: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

A story has a beginning, a middle & an end.

Little Red Riding Hood escapes the cunning wolf’s clutches. She never wanders alone in

the woods by Grandma’s house again.

Page 19: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

A presentation is a visual story.

Page 20: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

Movies are also visual stories.

Page 21: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

Filmmakers don’t make movies without a script.

Page 22: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

Trust me. Start with paper,

not PowerPoint.

Page 23: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

Emotions make stories stick.

Page 24: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

They’re like neon signs telling your brain, “REMEMBER THIS!”

Page 25: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

When emotions are triggered, dopamine floods the brain.

Page 26: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

Logic doesn’t flood the brain with dopamine, which is why logic alone doesn’t move mountains.

Smoking harms nearly

every organ in the body

& is the leading cause

of preventable death in

the U.S.

Page 27: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

Create slides that lead your audience to say “YES.”

TIP #2

Page 28: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

Getting to “YES” means answering Why, How & What.

Page 29: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

Getting to “YES” means answering Why, How, & What.

why should I care?

Page 30: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

Getting to “YES” means answering Why, How, & What.

why should I care? how will this improve my life?

Page 31: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

Getting to “YES” means answering Why, How, & What.

why should I care? how will this improve my life?

what must I do?

Page 32: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

start by telling us WHY WE SHOULD CARE.

TIP #3

Page 33: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

Start by telling us why we should care.

Page 34: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

show us how your product WILL MAKE OUR LIVES BETTER.

TIP #4

Page 35: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
Page 36: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
Page 37: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

USE SIMPLE LANGUAGE, FREE OF JARGONS. TIP #5

Page 38: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

“1000 songs in your pocket.”  

simple.

Page 39: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

“Today we’re introducing a new, portable music player that weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.”  

“1000 songs in your pocket.”  

simple. jargon.

Page 40: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

USE METAPHORS TO GIVE MEANING. TIP #6

Page 41: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

What a computer is to me is the most remarkable tool that we have ever come up with. It’s the equivalent of

a bicycle for our minds. ”  “  

STEVE JOBS  

Page 42: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

DITCH THE BULLET POINTS. PERMANENTLY.

TIP #7

Page 43: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

STEVE JOBS NEVER USED BULLET POINTS.

Page 44: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

NEVER.

Page 45: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

Bullets are for guns & to-do lists —not presentations.

Page 46: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

DON’T JUST TELL US. SHOW US.

TIP #8

Page 47: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

Humans process images 60,000x faster than words.

Page 48: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

Humans process images 60,000x faster than words.

circle

Page 49: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

Humans process images 60,000x faster than words.

circle

Page 50: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

We also recall information presented as images 6x more easily than text.

Page 51: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

We also recall information presented as images 6x more easily than text.

The set of points in a plane that are equidistant from a given point.

Page 52: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

We also recall information presented as images 6x more easily than text.

The set of points in a plane that are equidistant from a given point.

Page 53: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

IT’S A PERFORMANCE. IT’S NOT A PRESENTATION.  

TIP #9

Page 54: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

PRACTICE, PRACTICE, PRACTICE.

Page 55: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

FOR YOUR NEXT 1-HOUR PRESENTATION, PLAN ON:

Page 56: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

30 HOURS crafting the story

FOR YOUR NEXT 1-HOUR PRESENTATION, PLAN ON:

Page 57: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

30 HOURS crafting the story

30 HOURS building the slides

FOR YOUR NEXT 1-HOUR PRESENTATION, PLAN ON:

Page 58: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

30 HOURS crafting the story

30 HOURS building the slides

30 HOURS rehearsing

FOR YOUR NEXT 1-HOUR PRESENTATION, PLAN ON:

Page 59: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

TO EXCELLENCE. THERE IS NO SHORTCUT  

TIP #10

Page 60: What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

GET MORE TIPS FROM STEVE,SCOTT & GARY: http://bit.ly/Z8Spem