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JAKARTA MUSIC EVENT
Period: 10 – 15 October, 2012
Peformance analysis all event To Knowed the interaction peformance of each equity, in this case equity is the music event
If we compare Interaction Performance, David Guetta earn the highest percentage of interaction index
(89.38%) In the second ranked is BigBangAlive (78.04%) and followed by JakBluesFest on the third ranked.
BigBangAlive ; 78,04%
DavidGuetta ; 89,38%
GenFest ; 64,86%
JakBluesFest ; 65,41%
0,00%
20,00%
40,00%
60,00%
80,00%
100,00%
120,00%
0 1.000.000 2.000.000 3.000.000 4.000.000 5.000.000 6.000.000 7.000.000
Inte
ract
ion
Ind
ex
Reach
BigBangAlive
DavidGuetta
GenFest
JakBluesFest
No Campaign Reach Engagement
(# of Unique User) Impression
(# of Post/Buzz) Interaction Index
1 BigBangAlive 2,349,779 3,355 4,299 0.78041405
2 DavidGuetta 5,528,122 4,210 4,710 0.893842887
3 GenFest 4,954,147 2,351 3,625 0.648551724
4 JakBluesFest 5,094,453 2,194 3,354 0.654144305
Summary of the music event
No Music event Keyword
1 BigBangAlive Big Bang Alive OR Bigbang Alive OR BigBangAlive OR Bigbang Concert OR Big Bang
Concert
2 DavidGuetta David Guetta OR PramborsDavidGuetta OR DavidGuetta
3 GenFest GenFest OR Gen Fest OR Gen FM Fest
4 JakBluesFest JakBluesFest OR Jakarta Blues Festival OR Jakarta International Blues Festival OR
Jakblues OR JakBlueFest
List keyword used A keyword used for search a certain post associate to the project
BIG BANG ALIVE
Big Bang Alive’s Summary
From period 10 – 15 October 7,2012 #BigBangAlive generate 4,299 Post (Buzz) with total Reach
2,349,779 and engagement: 3,355 within 1 weeks
About 296 part icipants of the total 3,355 part icipants had more than 1,000 followers and contributed
1,485,714 Reach from Total Reach 2,349,779
User by post: Total part icipants 3,355 User, with total post 4,299 -- 3,347 part icipants contributed 4,132 post.
Buzz cluster Top theme of post that most mentioned by Netizens
Date Post
10/11/2012 10
10/12/2012 1,000
10/13/2012 1,236
10/14/2012 1,633
10/15/2012 420
Grand Total 4,299
From 11-15 October 2012 #BigBangAlive gained 4,299 post (Buzz)
-
200
400
600
800
1.000
1.200
1.400
1.600
1.800
10/11/2012 10/12/2012 10/13/2012 10/14/2012 10/15/2012
Volume Trend
Storyline of trend conversation Trend of conversat ion by Netizens of certain period
User by Post & Followers Number of Netizens whose interaction with the keyword – Counted by their post
behaviour and their followers
POST RANGE USER COUNT POSTS
1 -> 10 3,347 4,132
11 -> 20 4 55
21 -> 30 3 74
31 -> 40 1 38
41 -> 50 - -
51 -> 60 - -
61 -> 70 - -
71 -> 80 - -
81 -> 90 - -
91 -> 100 - -
TOTAL 3,355 4,299
Total part icipants 3,355 User, with total post 4,299
3,347 part icipants contributed 4,132 post.
About 296 part icipants of
the total 3,355 part icipants had more than 1,000 followers and
contributed 1,485,714 Reach from Total Reach 2,349,779.
Followers Range User Account followers
< 1 4 -
1 -> 100 620 33,391
101 -> 200 763 113,085
201 -> 300 564 139,463
301 -> 400 379 130,768
401 -> 500 267 119,653
501 -> 600 189 102,828
601 -> 700 131 85,334
701 -> 800 71 52,885
801 -> 900 57 48,080
901 -> 1.000 41 38,578
> 1.000 269 1,485,714
TOTAL 3,355 2,349,779
Most Influence account - By reach & engagement Measures of most impactful account counted by total number of netizens that get spread of
post(reach) and number of netizens whose interaction with post (engagement)
Account ID Reach
KapanLagicom 375,789
Samsung_ID 75,131
BBVIPForum 56,743
onyitkawanku 44,010
IklanTerUpdate 32,377
KoreanWaveINA 30,654
sundaymandarin 30,360
BIGBANG__TV 27,838
KABAR_CHELSEA 24,234
KoreanChingu 22,556
Reach (Total)
Engagement (Total)
# of Post (Total)
Interaction Index
2,349,779 3,355 4,299 0.78041405
Account ID Engagement
Faizalinka 38
ismiGD 31
KpopGalore 23
eternalnuivip 21
shfly007 17
DRamadhaniS 16
JakartaArea 11
ilhamlocks 11
Dheavilz 10
Straw3maenii 10
Top 10 Influencers Most influenced account measures by total number of post mult iplied with
total number of net izens whose spread by post (reach)
Account ID # of Post Reach Impact
KapanLagicom 2 375,789 751,578
KpopGalore 23 16,590 381,570
Samsung_ID 4 75,131 300,524
ismiGD 31 4,138 128,278
BIGBANG__TV 4 27,838 111,352
BBVIPForum 1 56,743 56,743
DreamersRadioID 3 16,925 50,775
KoreanChingu 2 22,556 45,112
onyitkawanku 1 44,010 44,010
CosmoGirl_IND 2 18,316 36,632
Most Account RT cnt
@KoreanWaveINA 115
@KpopGalore 93
@sundaymandarin 60
@YGIndonesia 53
@KapanLagicom 50
Message
RT @KoreanWaveINA: [INFO] Liputan (bukan full konser) "All About BIGBANG Alive Tour 2012" akan tayang malam ini pukul 20.30 WIB di SCTV.
RT @sundaymandarin: Penonton sudah mulai memasuki area konser BIGBANG Alive Galaxy Tour 2012 #AliveTourJKT
RT @YGIndonesia: Daesung said: "Selamat tinggal, selamat malam!" Dan itu lah akhir dari Big Bang Alive Galaxy Tour in Indonesia!
RT @sundaymandarin: Jangan lewatkan KpopZone edisi 13 Oktober 2012, dengan DJ @elvenshouta dan DJ @IndraMuliaLEE // Special Guest // BIG BANG Alive Tour Review
RT @KapanLagicom: http://t.co/v3WeQH3C 10 Moment Unik Big Bang Alive Galaxy Tour di Indonesia! #KLC
Most RT account & engagement content Most impactful account measures by total number Retweet of post by other Netizens
DAVID GUETTA
David Guetta’s Summary
From period 10 – 15 October 7,2012 #DavidGuetta generate 4,710 Post (Buzz) with total Reach
5,528,122 and engagement: 4,210 within 1 weeks
About 486 part icipants of the total 4,209 part icipants had more than 1,000 followers and contributed
4,430,526 Reach from Total Reach 5,528,122.
User by post: Total part icipants 4,209 User, with total post 4,710 -- 4,207 part icipants contributed 4,679 post.
Buzz cluster Top theme of post that most mentioned by Netizens
Date Post
10/11/2012 777
10/12/2012 519
10/13/2012 1,084
10/14/2012 1,951
10/15/2012 379
Grand Total 4,710
From 11-15 October 2012 #DavidGuet ta gained 4,710 post (Buzz)
-
500
1.000
1.500
2.000
2.500
10/11/2012 10/12/2012 10/13/2012 10/14/2012 10/15/2012
Volume Trend
Storyline of trend conversation Trend of conversat ion by Netizens of certain period
POST RANGE USER COUNT POSTS
1 -> 10 4,207 4,679
11 -> 20 2 31
21 -> 30 - -
31 -> 40 - -
41 -> 50 - -
51 -> 60 - -
61 -> 70 - -
71 -> 80 - -
81 -> 90 - -
91 -> 100 - -
TOTAL 4,209 4,710
Total part icipants 4,209 User, with total post 4,710
4,207 part icipants contributed 4,679 post.
About 486 part icipants of
the total 4,209 part icipants had more than 1,000 followers and contributed 4,430,526 Reach from Total Reach
5,528,122.
Followers Range User Account followers
< 1 3 -
1 -> 100 680 37,135
101 -> 200 876 131,616
201 -> 300 714 177,537
301 -> 400 492 170,343
401 -> 500 330 147,742
501 -> 600 209 113,825
601 -> 700 160 103,980
701 -> 800 110 82,285
801 -> 900 83 70,212
901 -> 1.000 66 62,921
> 1.000 486 4,430,526
TOTAL 4,209 5,528,122
User by Post & Followers Number of Netizens whose interaction with the keyword – Counted by their post
behaviour and their followers
Account ID Reach
ABSCBNNews 603,534
cathysharon 561,294
KapanLagicom 375,789
Prambors 181,986
midiahn 113,697
adit_insomnia 98,964
papahedwan 91,537
mustang88fm 91,140
TheArabella 61,185
katonbagaskara 58,063
Reach (Total)
Engagement (Total)
# of Post (Total)
Interaction Index
5,528,122 4,210 4,710 0.893842887
Account ID Engagement
bpm_playlist 17
warga_jkt 14
KasSkanSPINFM 9
zwestyratrianti 9
QmusicNu 6
rakkapangestu 6
NRJ943Musique 6
RASKYADHARI 5
GuettaNation 5
emanaditya 5
Most Influence account - By reach & engagement Measures of most impactful account counted by total number of netizens that get spread of
post(reach) and number of netizens whose interaction with post (engagement)
Account ID # of Post Reach Impact
KapanLagicom 3 375,789 1,127,367
ABSCBNNews 1 603,534 603,534
cathysharon 1 561,294 561,294
bpm_playlist 17 13,626 231,642
Prambors 1 181,986 181,986
katonbagaskara 3 58,063 174,189
midiahn 1 113,697 113,697
adit_insomnia 1 98,964 98,964
papahedwan 1 91,537 91,537
mustang88fm 1 91,140 91,140
Top 10 Influencers Most influenced account measures by total number of post mult iplied with
total number of net izens whose spread by post (reach)
Most Account RT cnt
@KapanLagicom 42
@Prambors 35
@detikcom 31
@PennyJakarta 26
@inemsipelayan 21
@AsmidarAlias 19
@DrAnwarFazal 19
@Hafizkenny 12
Message
RT @PennyJakarta: Yg "Oi..Oi.." silahkan ke Carburator Spring ada Tribute to NUFAN, yg "Hacep sob, muke lu barbuk" bisa ke Ancol, ada David Guetta.
RT @KapanLagicom: David Guetta sulap Eco Park jadi Klab Malam Raksasa http://t.co/Wu6SAHAy #KLC
RT @AsmidarAlias: Untunglah 16 000 orang pergi konsert David Guetta. Cuba bayangkan 16 000 pergi masjid :)
RT @hafizkenny: untunglah siapa pergi @davidguetta live in Malaysia esok malam !
RT @DrAnwarFazal: Usai Dzuhur ibu menyapa "Konsert artis luar ni (David Guetta) sampai 80 ribu orang pergi.Majlis-majlis Agama,masjid ada ramai macam ni?"
Most RT account & engagement content Most impactful account measures by total number Retweet of post by other Netizens
GEN FEST
GenFest’s Summary
From period 10 – 15 October 7,2012 #GenFest generate 3,625 Post (Buzz) with total Reach 4,954,147
and engagement: 2,351 within 1 weeks
About 311 part icipants of the total 2,351 part icipants had more than 1,000 followers and contributed
4,376,223 Reach from Total Reach 4,954,147 .
User by post: Total part icipants 2,351 User, with total post 3,625 -- 2,342 part icipants contributed 3,436 post.
Buzz cluster Top theme of post that most mentioned by Netizens
Date Post
10/11/2012 404
10/12/2012 333
10/13/2012 1,271
10/14/2012 1,443
10/15/2012 174
Grand Total 3,625
From 11-15 October 2012 #GenFest gained 3,625 post (Buzz)
-
200
400
600
800
1.000
1.200
1.400
1.600
10/11/2012 10/12/2012 10/13/2012 10/14/2012 10/15/2012
Volume Trend
Storyline of trend conversation Trend of conversat ion by Netizens of certain period
POST RANGE USER COUNT POSTS
1 -> 10 2,342 3,436
11 -> 20 8 109
21 -> 30 - -
31 -> 40 - -
41 -> 50 - -
51 -> 60 - -
61 -> 70 - -
71 -> 80 1 80
81 -> 90 - -
91 -> 100 - -
TOTAL 2,351 3,625
Total part icipants 2,351 User, with total post 3,625
2,342 part icipants contributed 3,436 post.
About 311 part icipants of
the total 2,351 part icipants had more than 1,000 followers and
contributed 4,376,223 Reach from Total Reach 4,954,147 .
Followers Range User Account followers
< 1 6 -
1 -> 100 460 23,170
101 -> 200 471 71,050
201 -> 300 318 79,048
301 -> 400 245 85,845
401 -> 500 191 85,422
501 -> 600 129 70,276
601 -> 700 94 60,691
701 -> 800 59 43,774
801 -> 900 46 38,763
901 -> 1.000 21 19,885
> 1.000 311 4,376,223
TOTAL 2,351 4,954,147
User by Post & Followers Number of Netizens whose interaction with the keyword – Counted by their post
behaviour and their followers
Account ID Reach
apriliokevin 1,230,975
Cherrybelleindo 462,990
Indra_Sinaga 248,006
giringnidji99 197,815
Vierratale 192,520
987Genfm 175,292
republikaonline 162,886
RANforyourlife 111,600
SonyMusicID 82,276
roby_geisha 69,813
Reach (Total)
Engagement (Total)
# of Post (Total)
Interaction Index
4,954,147 2,351 3,625 0.648551724
Account ID Engagement
987Genfm 80
Isroatull 19
fryandini_23 16
PutriiWS1 15
lukmanlagi 13
TreeWayAcc 12
YayaNufuss 12
femiliaaaw 11
moelya_dhie 11
tisasatisa 10
Most Influence account - By reach & engagement Measures of most impactful account counted by total number of netizens that get spread of
post(reach) and number of netizens whose interaction with post (engagement)
Account ID # of Post Reach Impact
987Genfm 80 175,292 14,023,360
apriliokevin 1 1,230,975 1,230,975
giringnidji99 6 197,815 1,186,890
nidji 9 69,075 621,675
Cherrybelleindo 1 462,990 462,990
Vierratale 2 192,520 385,040
RANforyourlife 3 111,600 334,800
republikaonline 2 162,886 325,772
Indra_Sinaga 1 248,006 248,006
roby_geisha 3 69,813 209,439
Top 10 Influencers Most influenced account measures by total number of post mult iplied with
total number of net izens whose spread by post (reach)
Most Account RT cnt
@987Genfm 337
@_widikidiw_ 93
@AnisaChiBi 69
@Cherrybelleindo 54
@RANforyourlife 49
@Apriliokevin 33
Message
RT @AnisaChiBi: Yeay! Seru acaranya Genfest @987Genfm makasi buat yg udah ntn chibi td di senayan ̂ ^ smoga terhibur~
RT @apriliokevin: Besok jangan lupa dengerin saya di @Prambors HOT20, lusa jangan lupa ntn saya di @987Genfm GenFest! #haha
RT @Cherrybelleindo: 2 hari lagi nih menuju #Genfest @987genfm 2012, siapa yang bakal dateng?
RT @_widikidiw_: RT @987Genfm: Cowok2 yang ngga dateng pasti nyesel ngga liat @Vierratale :D #GenFest 2012 http://t.co/bNLb7RSz
RT @987Genfm: harga tiket masuk #GenFest Rp.20rb, atau bawa CD Musik Original (artis apa saja) dan dapetin tiket #GenFest GRATIS! ;D
Most RT account & engagement content Most impactful account measures by total number Retweet of post by other Netizens
JAKBLUESFEST
JakBluesFest’s Summary
From period 10 – 15 October 7,2012 #JakBluesFest generate 3,354 Post (Buzz) with total Reach
5,094,453 and engagement: 2,194 within 1 weeks
About 299 part icipants of the total 2,194 part icipants had more than 1,000 followers and contributed
4,535,372 Reach from Total Reach 5,094,453 .
User by post: Total part icipants 2,194 User, with total post 3,354 -- 2,181 part icipants contributed 3,135 post.
Buzz cluster Top theme of post that most mentioned by Netizens
Date Post
10/11/2012 365
10/12/2012 559
10/13/2012 1,197
10/14/2012 1,172
10/15/2012 61
Grand Total 3,354
From 11-15 October 2012 #JakBluesFest gained 3,354 post (Buzz)
-
200
400
600
800
1.000
1.200
1.400
10/11/2012 10/12/2012 10/13/2012 10/14/2012 10/15/2012
Volume Trend
Storyline of trend conversation Trend of conversat ion by Netizens of certain period
POST RANGE USER COUNT POSTS
1 -> 10 2,181 3,135
11 -> 20 9 124
21 -> 30 4 95
31 -> 40 - -
41 -> 50 - -
51 -> 60 - -
61 -> 70 - -
71 -> 80 - -
81 -> 90 - -
91 -> 100 - -
TOTAL 2,194 3,354
Total part icipants 2,194 User, with total post 3,354
2,181 part icipants
contributed 3,135 post.
About 299 part icipants of the
total 2,194 part icipants had more than 1,000 followers and contributed 4,535,372 Reach from
Total Reach 5,094,453 .
Followers Range User Account followers
1 -> 100 361 20,020
101 -> 200 435 65,311
201 -> 300 359 87,325
301 -> 400 232 81,050
401 -> 500 166 74,313
501 -> 600 126 69,515
601 -> 700 84 54,763
701 -> 800 71 53,297
801 -> 900 41 34,726
901 -> 1.000 20 18,761
> 1.000 299 4,535,372
TOTAL 2,194 5,094,453
User by Post & Followers Number of Netizens whose interaction with the keyword – Counted by their post
behaviour and their followers
Account ID Reach
tantrikotak 961,718
KapanLagicom 375,789
korantempo 273,644
ariyowahab 213,590
davidbayu 173,532
tempodotco 161,943
andreOPA 160,672
LalaKarmela 133,781
endahNrhesa 111,963
ButikMusik 97,648
Reach (Total)
Engagement (Total)
# of Post (Total)
Interaction Index
5,094,453 2,194 3,354 0.654144305
Account ID Engagement
TiketIndonesia 29
Prast_Lampard 23
E_De_O_Do 22
dinaawaw 21
jakbluesfest 19
alexkuple 16
Ibobaldea 14
rindangbanget 14
malesbanget 13
SoundUp_Magz 13
Most Influence account - By reach & engagement Measures of most impactful account counted by total number of netizens that get spread of
post(reach) and number of netizens whose interaction with post (engagement)
Account ID # of Post Reach Impact
tantrikotak 1 961,718 961,718
malesbanget 13 66,821 868,673
korantempo 2 273,644 547,288
endahNrhesa 4 111,963 447,852
info_Jakarta 5 81,426 407,130
ButikMusik 4 97,648 390,592
KapanLagicom 1 375,789 375,789
davidbayu 2 173,532 347,064
GBluesShelter 5 55,716 278,580
baimGuitar 6 43,266 259,596
Top 10 Influencers Most influenced account measures by total number of post mult iplied with
total number of net izens whose spread by post (reach)
Most Account RT cnt
@detikcom 84
@tantrikotak 49
@irockumentary 42
@KapanLagicom 36
@davidbayu 31
Message
RT @detikcom: 100 Gitaris Muda Siap Meriahkan Jakarta Blues Festival 2012 http://t.co/aJXr8W3h via @detikhot
RT @tantrikotak: Kotak hari ini di Jakarta Blues Festival di Tennis Indoor Jakarta, main di red stage jam set 12 malam. #InfoINABlues
RT @davidbayu: Rame amat Jakarta Blues Festival hebat
RT @irockumentary: Yg mau 2 tiket gratis @jakbluesfest tanggal 13 Oktober 2012 di Istora Senayan, ikutin kuisnya jam 6 sore nanti ya. Yg mau ikutan RT! #IRquiz
RT @endahNrhesa: Besok ada yang ke Jakarta Blues Festival @jakbluesfest ? Kami manggung jam 13.00 di blue stage. abis itu jamming malem2 di green stage ̂ -^
Most RT account & engagement content Most impactful account measures by total number Retweet of post by other Netizens
GLOSSARY
TERM DEFINITION
Buzz Number of mentions/post
Buzz Cluster Top theme of post that most mentioned by Netizens
Scale of Sentiment Opinion of the post with 3 scale: RED (Negative), GREEN (Positive), BLUE (Neutral)
Unique user Number of Netizens (1 Netizens counted as one unique person)
Reach Total number of netizens that get spread of post
Interaction Index Measures of Unique user compared with total number of post
Keyword A keyword used for search a certain post associate to the project
Storyline (volume trend) Trend of conversation by Netizens in range of certain period
Engagement Number of netizens whose interaction with post
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