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SPARK TRAINING ACADEMY PHONE: 91 9677207445 www.sparktraining.in [email protected]
SEO / Digital & Internet Marketing Course Details
1. Introduction & Internet Basics
a. What is internet marketing?
b. Types of Internet Marketing Methods
c. How the search engine works?
d. Understanding the SERP
e. Using Search Operators
f. Google Search Engine Architecture
g. Search Engine Algorithms
h. Google Algorithm Updates
i. Page Rank Technology
j. Panda Update and its Importance
k. Latest Updates about SEO Algorithms
2. On Page Optimization
a. Basics of Website Designing / Development
b. Usability and User Experience in Website
c. Onsite Optimization Basics
d. HTML Basics for SEO
e. Importance of Domain Names
f. Website Structure and Navigation Menu Optimization
g. HTML Validation using W3C
h. Coding Best Practices
i. Filename Optimization
j. Title Tag Optimization
k. Meta Tags Optimization
l. Headers Optimization
m. SEO Content Writing
n. Page Speed Optimization Tool
o. Anchor Links Optimization
p. Internal Link Statergy
q. Iframes / Frames effects on SEO
SPARK TRAINING ACADEMY PHONE: 91 9677207445 www.sparktraining.in [email protected]
3. Off Page Optimization
a. Introduction to Offsite Optimization
b. Submission to search engines
c. Linking Building Methodology
d. Types of Linking Methods
e. Free Links / Paid Links
f. Directory Submissions for SEO
g. Social Bookmarking
h. Local Business Listing (Local SEO)
i. Classifieds Posting
j. Forum Signatures and Commenting
k. Using Blogs for SEO
l. Blog Commenting
m. Press Release Submission
n. Article Submissions
o. Video Submissions
p. Social Media Optimizatization Techniques (Basics)
q. RSS Feeds Submissions
r. Tracking the Links and Page Rank
4. Keywords Research & Analysis
a. Introduction to Keyword Research
b. Business Analysis
c. Types of Keywords
d. Keyword Research Methodology
e. Keywords Analysis Tools
f. Competition Analysis
g. Preparing a Keyword List for Project
5. Image Tag Optimization
a. Footer Optimization
b. Creating an HTML and XML sitemaps
SPARK TRAINING ACADEMY PHONE: 91 9677207445 www.sparktraining.in [email protected]
c. URL Rewriting Techniques (301, 302)
d. Robot.txt File
e. Sitemap Creation
f. Google SEO Guidelines
6. Reports & Management
a. Website Position Analysis
b. Introduction to Google Analytics
c. Installing Google Analytics
d. Basics of Google Analytics
e. Visitors Reports
f. Geographic Reports
g. Traffic Sources Reports
h. Keywords Reports
i. Goals and Conversions
j. Live Project Exposure
7. Google Webmaster Tools
a. Adding a Site and Verification Process
b. Configuration / Settings
c. Geographic Settings
d. URL Parameters
e. Site Links / Health
f. Crawl Errors / Crawl Stats
g. Google Fetch
h. Blocking the Crawler and blocked pages
i. Traffic
j. Search Queries
k. Links to Site / Internal Links
l. Optimization / Sitemaps
m. Remove URLS from index
n. HTML Suggestions
o. Content Keywords
