Digital Advertising Yearbook 2013

New initiative by IAB Europe & partners

DIGITAL ADVERTISING YEARBOOK

An iconic book with only the very best work of

Europe’s digital marketing & advertising teams.

A collection of leading agencies throughout Europe

and their most outstanding effort of last year.

Distributed among the top 2.000 advertisers in

Europe, to the primary DMU for (digital) advertising

- larger clients throughout Europe.

An audience you can’t afford to miss!

Launched at IAB

Europe’s Interact event

in Barcelona on May

24th. Interact 2013 is the

essential rendez-vous

for leading European

advertisers, industry

experts, agencies and

media owners.

All winning work from all relevant advertising and

marketing award shows throughout Europe will be

bundled in this new extensive publication

endorsed by IAB Europe.

Also, IAB Europe MIXX Awards nominees will get

a special mention.

Don’t forget to submit your case for the European award show:

www.mixxawardseurope.eu

Digital Advertising

Yearbook 2013 is a

beautifully designed

book to the example of

well known art &

portfolio books.



Decision makers have the need for a clear

summary of the many and rapidly growing

number of online possibilities.

The collection of winning work at award shows

throughout Europe creates a valuable platform to

educate the advertising and marketing industry

and their clients about the powerful impact of

interactive advertising.

With the Digital

Advertising Yearbook

IAB Europe supports

the decision making

process of your

potential customers.



All agencies with their award winning cases: • Overview with six cases per page

For more visibility, agencies can upgrade to two, three or four spreads: • Two spreads: 4 pages with agency profile & 1 case

• Two spreads: 4 pages with 2 (combi) agency profiles & 1 case These spreads are especially for those agencies who made a joint effort and are both nominated for the same case

• Three spreads: 6 pages with agency profile & 2 cases

• Four spreads: 8 pages with agency profile & 3 cases

Nominees for the European MIXX Awards will be marked with a badge.

How will agencies appear in

the Digital Advertising

Yearbook?

Interviews leading

personalities in advertising

Background on new developments Practical guidelines and information

EDITORIAL CONTENT

OVERVIEW AWARD WINNING CASES Free of charge

OVERVIEW AWARD WINNING CASES Free of charge

AGENCY PROFILE & CASE Upgrade to 2, 3 or 4 spreads for maximum visibility

AGENCY PROFILE & CASE Upgrade to 2, 3 or 4 spreads for maximum visibility

• Inspiring and insightful publication

• Practical book

• Actual case studies

• Starting point for brainstorm or short list

• Good insight of agency specialties and project areas

• Only Europe’s best agencies and their cases on the desk

of decision makers at the 2.000 top advertisers in

Europe

Why should you upgrade to a spread in the Digital Advertising Yearbook?

Agencies and case

studies are presented in

an informative and

insigtful manner;

concept, execution and

with what results.

• Release date: May 24th, 2013.

• Circulation: 2.500 copies.

• Launch at IAB Europe’s Interact 2013.

• Distribution to all event visitors.

• Distribution to 2.000 (potential) customers in Europe

through controlled circulation.

• Digital campaign in 28 countries: display, email, social.

Reach, distribution and promotion

More information?

Endorsed by: IAB Europe

Alain Heureux CEO & President

Jean-Baptiste de Bock Events Manager Interact 2013

Elien Bernburg Product Manager MIXX Awards

Editiorial by: Best Marketing

Hando Sinisalu, Managing Partner [email protected]

Maarja Lasu [email protected]

Published by: Emerce

Gijs Vroom, Publisher [email protected]

Anja van Elteren, Product Manager [email protected]

Gijs Maarja Alain Jean-Baptiste Elien Hando Anja

Sales

Please contact:

Melissa Macintosch

[email protected]

Rik Roelands

[email protected]

Phone:

+31 23 7113207

Website:

www.digitaladvertisingeurope.com

Digital Advertising Yearbook - Online

Launched later this year

The internet agency and project site in Europe. An

overview of the best internet agencies throughout Europe,

their projects and the latest news.

Website with appealing case studies, agency information,

industry and company news.

The site has a very complete and user-friendly database,

searchable from every possible angle with straight answers

to all your questions.

Potential clients and other interested parties can search case

studies and the corresponding agencies to create their

shortlist.

Education

Digital Advertising Yearbook 2013