Seth Godin- style PPT about

Com 459Jeff McNeillLyn Jang

I am

-The insurance company

-163 yrs

-32,500 agents

STEP 1

WHAT DO YOU DO?

WE SELL

STEP 2

NYL VISIONSTEP 3

Secure stability

Waves NYL is riding

SOCIAL NETWORKS

OPENESS

AFFORDABLE LUXURY

LONGEVITY

STEP 4

ENEMY?

1.THE HARTFORD

2.ING

STEP 5

Step #9 Who’s the Enemy?

NYL

The Hartford

Customer servicehistory NET IMCOME

Financial services

Agent #NYL

The Hartford

$650m

$550m

32.700

11000

ING

ING

25,000

117.29 m

WHY ?

ONLY focus on life insurance

STEP 6

ADD ?

SUBTRACT?•ONLINE SERVICES

•events•CLEAR communication b/w departments

STEP 7

ANNUITIES

WHY PEOPLE LOVE NYL

CUSTOMER LOYALTY

& VALUE

GIVES

MONEY & LOYALTY

TAKE

STEP 8

MAKE

THE GOOD GUYThe enemy

CUSTOMER

has the ONLYVARIOUS PRODUCTS, too many products

STEP 9

TRUE LINE

STEP 10

NYL is your lifelong friend

STEP 11

TAGLINE of

THE COMPANY YOU KEEP

Thank you