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Growth Hacking Case Studies
By: Greg LenzCEO Reverse Infomation
-Dominate your target market-20% of students had to sign up before college would go live-Search email contacts at signup-Recommend friends on demo data & school-Add a photo (invested)-"How to use" feature education once live-First time back "Suggested Friends" in layout of newsfeed-People you may know emails
Read more: Facebook Case Studies 1 and 2 (video)
-Super Simple Signup-Find Friends-5-10 Auto Selected Follows-People You May Know Retention Emails-30 Followers Magic Number For Daily Use-People You May Know Auto Suggest
Read More: Twitter Case Study
Youtube
-Built On Top of Existing Networks-Leveraged Myspace and Facebook-Created Embeddable Videos For Every Network-Monthly Prize Contests-Partnered with Content Creators-Ease of Use / Ease of Shareability-Subscriptions for Retention-Let Users Make Money-Comments for Engagement
AirBNB
-Stealing Craigslist-Filled their marketplace with listings-Posted native listings to Craigslist-Created thousands of gmail addresses to fly under the radar-Scaled on top of a pre-built 2 sided platform
Read More: AirBnB Case Study
Paypal
-Scaled on top of existing platform (eBay)-Created a bot that purchased eBay products-Bot demanded to use Paypal for payment to sellers-Traditional advertising failed-Spent marketing budget giving every new user $10 to sign up
LivingSocial
-Scaled on Facebook and Twitter-When Customer Buys It's Shared To Both-When 3 Friends of Customer Buy, He or She Gets The Deal For Free-The Customer Could Also Send Out An Email To Their Contacts
Read More: LivingSocial Case Study
Dropbox
-Sign Up Driven Homepage-Easy Signup Process (Desktop or Browser)-Referrals (500MB Increase in Storage)-Social Follow (125MB Increase in Storage)-Super Simple Sharing (Only a link needed)-Gamification (Dropguest, complete puzzles for free storage)-Multiple Devices (Availability Everywhere)
Read More Here: How Dropbox Hacked Growth
Hotmail
-Early Days of The Internet-First Browser Based Email Service-Free Service, Didn't Want To Spend on Traditional Advertising-Put, "P.S. I Love You. Get your free e-mail at Hotmail.com" at the bottom of every email. -Created A Viral Loop
Read More: Hotmail Case Study
Apple iPhone
-Took a huge risk-Brand new mobile hardware-New distribution model for software-"Sent from my iPhone" at the end of each message-Helped them sell 316 million iOS devices-Made consumer hardware a fashion statement-Built exclusivity into the message
Zynga
-Built on top of existing platform (Facebook)-Gamification-Leveled Users Up When They Invited Friends-Created Competition Amongst Friends-Played To Vanity (Social Value)
Read More: Zynga Case Study
-3 Main Channels: (Email Invitations, SEO, and Homepage)-Decreased Friction for Organic Searchers instead of Email Invites-Invite Drip Campaign Formula: (invites sent = % of new users that invite x average # of invites sent/inviter)-Focus On Strengths-They Focused on Increasing Activity of Already Active Users over Onboarding Inactive Users
Read More: LinkedIn Case Study
-Public By Default-Asymmetric Follow Model (Twitter vs Facebook)-Used Speed As A Weapon-Cross Network Posting
Read More: 4 Ways Instagram Hacked Early Growth
Hubspot
-Created an Entire New Marketing Strategy-Best Content Marketing On The Planet-Resources To Help Entrepreneurs (Self-Generating Demand)-Pioneered Webinars, Ebooks, and Blogging-All Resources In Once Place (SEO, Landing Pages, Analytics, and Blogging Platform)-Attacked Conventional Marketing
Mint.com
-Solved A Real Problem (Personal Finance)-Content Rich Personal Finance Blog-Extensive SEO Strategy-Traditional Public Relations-Guest Blog Posting and Tons of Landing Pages-Content Partnerships (Motley Fool)-Consumer Advocacy Email Alerts (Retention)-Leveraged Facebook and Twitter (Shareable)-Created Anticipation through a 20,000+ Waiting List
Read More: Mint Case Studies 1, 2, 3
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