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Engaging with your audience Teresa MacKinnon Principal Teaching Fellow, Language Centre, University of Warwick

Engaging with your audience

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Engaging with your audience. Teresa MacKinnon Principal Teaching Fellow, Language Centre, University of Warwick. Who am I?. Vital preparation. Identify your persona. Review your communications strategy (CS). Identify your audiences. Clarify the purpose of each communication channel. - PowerPoint PPT Presentation

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Page 1: Engaging with your audience

Engaging with your audience

Teresa MacKinnonPrincipal Teaching Fellow,

Language Centre, University of Warwick

Page 3: Engaging with your audience

Vital preparation.• Identify your persona.• Review your communications strategy (CS).• Identify your audiences.• Clarify the purpose of each communication

channel.• Connect with your networks.• Contribute, curate and nurture.• Analytics to inform your CS.

Page 4: Engaging with your audience

Four steps to improving your online presenceDo youhave anonline

presence?

Do youknow where it is coming from?

Have youGoogledyourselfrecently?

Have youchecked allyour onlineprofiles areup to date?

Fantastic!You monitorandmaintainyour onlinepresenceStart

assessingyour onlinepresenceand decidewhat youwant

Are yousure?

You andeveryoneyou knowcannot have been online, ever!

Look at yourprofiles and online identities

Communicateand connect: Blog, tweet andcomment

Share your

outputs

YES YES YES

NO

What more can

I do?

Step 1:Search for

yourself & checkyour impact

Step 2:Keep all profiles

up to date

Step 3:Self archive andshare what you

can

Step 4:Connect &

interact online

NO

NO

YES

NO

NO

adapted from http://openuct.uct.ac.za/article/academics-online-presence-guidelines

Page 5: Engaging with your audience
Page 6: Engaging with your audience
Page 7: Engaging with your audience

Do’s• Produce a coherent,

authentic “voice”• Contribute and collaborate• Play nicely• Keep all channels connected

to your central mission• Support your community• Keep it timely and vibrant• Use analytics to inform

Don’t’s• SHOUT!• Over use # and personal

chit chat• Preach• Alienate your audience• Assume everyone will flock

to you

A few final words of advice:

Page 8: Engaging with your audience

Thank you for listening!

Please follow WarwickLanguage on twitter and youtube and UCML on twitter and Facebook.

Further information and networks:

AULC Resources management group on linkedin

Pearltree resources for social media

Twitter for linguists: #mfl #mfltwitterati #languages and follow lists from @warwicklanguage

Managing your identity slideshare presentation for HEA “Changing the learning landscape.”