Disruptive Trends for OD

04/12/2023 Michelle Shail | Synchronous 1

If you’re not confused, you’re not paying attention

Tom Peters

Image credit: http://ffffound.com


We are living in unprecedented times.

No individual, organization, or industry is immune to the

disruption .

“Markets consist of beings, not demographic sectors”

(Levine, Locke, Searls and Weinberger, 2000)


This information comes from over a year of listening to multiple channels about the past, the present and what the future holds.

Sources include academic and business journals, industry podcasts, webinars and white papers, books and interviews.

My hope is that you learn something new and create opportunities for positive change in your organizations.


http://public.web.cern.ch/public/en/About/Web-en.html

When the World Changed Tim Berners Lee asked the

questions:

What would happened if you combined a communication vehicle called the Internet and hyper text linking?

What would happen if the world had a standardized language?

The answer is the world has the ability to instantly connect. Information is democratized.

His principle is that knowledge is for everyone.


Only a few people

interacted with data

Today and in the future people interact with people around data &

content

Credit http://www.indiegogo.com/Image Credit: www. ironbedframes1.com/main-frame-computer

Prior to the Web/Internet……

Now, the lines are blurred…boundaries are down, industries, businesses and people are no longer contained. More than process and technology, success

depends on our people plans.

Shift from transactional to relational


In many ways we are leading, planning and executing from this mindset.

“70% of time, money & resources spent keeping things the same” ~ Cameron & Quinn

In less

than 10

0 years

we have

mov

ed

from th

e fields

to th

e clou

d.

The democratization of information, explosion in technology, globalization and an economic downtown have rewritten our jobs, the way we work and how we communicate personally and professionally.

Yet…..

Affect on Change

2008 20100%

5%

10%

15%

20%

25%

30%

35%

40%

Planned Change

UnPlanned Change

Source: Gartner 2012. Data gathered in the context of application support


community collaboration

communication

transparency

openness

integrity

trust

innovationcustomer centric

individualization

share

engagement

relationships

Network SocialConnections

We hear these words often and they seem like opaque buzz words……..

But they are not………


The Place Where We Are All Congregating….Web, Mobile, Social…

Has Specific Design Principles

W3C's vision for the Web involves participation, sharing knowledge, and thereby building trust on a global scale.


Web for All

For communication, commerce and knowledge regardless geography, culture, network infrastructure, physical or mental ability

Web on Everything

Mobile phones, smartphones, personal digital assistants, interactive TV, voice response, kiosks, domestic appliances

Web for Rich Interaction

Communication tool to share information with anyone, anywhere

Web of Data & Services

Linked data and technical services (tools) that enable computers to do more useful work and support trusted interactions over the network

Web of Trust

Technology, tools and standards that promote positive social relationships


What Does It Mean To You?

If you want to reach your customers, engage your workforce, identify and scale opportunities and develop your leaders, then a mindset, culture, structure, tools and relationships around those principles are required.

Today the Internet economy accounts for a larger piece of GDP than the federal government.

By 2016 there will be 3 billion Internet citizens that will transact mostly over mobile phones.

Process and technology matter but people are ultimately the catalyst of change.


Performance Today Comes From Social Intelligence

EngagementIs everyone’s

voice in the room?

Is there equal input?

Exploration Extent that

members engage others outside their teams for info and ideas?

Energy Nature of the

Exchange?Face to FacePhoneEmail/texting

The New Science of Building Great Teams, HBR 2012


Do your strategies align with the design principles of the

space we now live, work and play?

Are you designing your people, process and technology plans for the future or for

the past? What is the effect if you cannot reach your customers or

engage your stakeholders?


Social is the logical evolution of the Internet and demonstrates our innate need to be a part of

a communitySocial and/or social media strategy refers to networks of people using tools and software to: Connect Collaborate Execute on

• Plans• Products • Services

The social environment includes: blogs podcasts micro-blogging (Twitter, LinkedIn) chat rooms & forums Videos (static & dynamic) social media (LinkedIn, Twitter, Facebook, Pinterest,

Google Circles)…. ...on and on and on……..


It is

Messy ~ Powerful ~ Pervasive

“Social organization” is an organization that strategically applies mass collaboration to address significant business challenges or opportunities.

“Mass collaboration” exists when large and diverse groups join together for a mutual purpose that creates value.

Mark McDonald, Ph.D. , Gartner

12/12 HBR

Did you know………1.9 billion Internet citizens ~ anticipated to be 5 billion by 2020 most connected to Internet with a mobile device ~ Over 1 billion web pages

3 billion internet citizens by 2016 w/ 75+ % using mobile devices for transactions

Internet Economy accounts for a larger piece of GDP than the federal government

1 billion people on Facebook ~ 70,000 photos added to Facebook in 1 minute

30 billion pieces of content added to Facebook in January 2012

107 trillion emails sent in 2011 (89% spam)

2 billion YouTube videos watched in 1 day ~ 60 hr. of video uploaded/minute

38 billion Twitter searches in January 2012 ~ 400+ million tweet/day ~ 236k/min

400+ million Twitter accounts ~ 200+ million LinkedIn Users

6 billion mobile subscriptions ~ 75% of world population has access to mobile phone according to World Bank (2012)

Source: Gartner (2012)


For a message to reach 50 million people it would take: 38 years for the radio

3 years for the iPod

less than 3 months for Facebook

Source: http://www.youtube.com/watch?v=Z4gt62uAasE

http://www.youtube.com/watch?v=Z4gt62uAasE

http://www.youtube.com/watch?v=Z4gt62uAasE


Despite the known ROI today, executives

are recognizing the opportunities and

believe it will have a substantial impact on

their business in the next 5 years.

04/12/2023 19Michelle Shail | Synchronous

“Social Media experts speculate there will be more

change precipitated by advances in the new

media environment within the next 5 years than

there has been in overall communication

environment over the previous 50.”

Source: Schein R, Wilson K, Keelen J. Literature review on effectiveness of the use of social media. Brampton, ON: Region of Peel; 2010

http://www.peelregion.ca/health/resources/pdf/socialmedia.pdf




Learning from the Patterns of Contributions & Perceived Value

There are communities for everything from the communal value to the civic value.


Examples

https://www.facebook.com/pages/Macbarbie07/153789846425

http://www.youtube.com/user/Macbarbie07

user/Macbarbie07 - 128 million video views

As of 9/30/12 244k likes

https://vimeo.com/7838030

https://www.facebook.com/pages/Macbarbie07/153789846425





https://vimeo.com/7838030


Even though the perceived value is different, we learn that people are contributing and sharing

without being told to.

They want to contribute, they want to share things that are important to them.

How can we inspire people to offer meaningful contributions in our

organizations? What keeps people from sharing?

How will you develop influence in the 21st century?


Coming to Enterprise Software Near You Recent M & A’s SAP owns SuccessFactors for

$3.9 billion IBM recently purchased Kenexa

for $1.3 billion Microsoft buys Yammer

(enterprise social SW) Microsoft is officially packaging

LinkedIn’s resume & enterprise data into its Office products

Oracle owns Taleo for $1.9 billion SalesForce.com bought Radian

& Buddy Media to listen, monitor & engage customers

Touted Benefits of Social SW Identifying expertise Preserving institutional memory Harnessing distributed knowledge ^

Learning

^ Performance Discover emerging opportunities ^ Innovation

^ Growth Shift from transactional to relational Faster exception handling for reduced

cost, increased productivity


Effect on Human Capital

Carter, 2012; Jue, Marr, & Kassotakis, 2010

From the 20th century we learned that human behavior is not random; it is motivated by a belief in extrinsic and intrinsic rewards and consequences

The most valuable lesson from the social age is that people want to create, they want to design, they want to be a part of a community

Social is where your customers are and social is the mindset of your emerging workforce


Generation Y, or Millenials (born 1977 – 2000)

Make up 25% of the population

Expected to control 46% of the personal wealth in the U.S. by 2024

Have never known a world without digital technology

Crave and demand instant information and connections

04/12/2023 26Michelle Shail | Synchronous

How can you tap into and harvest results from the principles (not just

tools & technology) of the digital space we all live in and the intrinsic

motivation of people?


Big Data is an Output of a Web of Information and Social Tools for

Sharing

Large & Unstructured data that does not fit in traditional databases

2.5 Exabytes of data created/day which is:High VolumeHigh VelocityHigh Variety

Image credit: http://www.bigdatabytes.com/managing-big-data-starts-here/


Benefits & Challenges with Big Data

Benefits

Real time information Cross Boundary

information & opportunities

Sense External Changes & Ripple Affects

Better analytics for improved decision making

Challenges

Resistance Mindset Missing internal skills Culture Leadership Moving from the highest

paid person’s opinion to data driven decisions

Ways OD Can Help with Big Data Leadership Development

Learning how to ask the “right” questions Defining a solid focus, aligning and executing Trusting the data over the hunches | scientific approach

Talent Management Cross functional skill sets in IT, computer science, statistics,

engineering, data management Scarce resource: developing a pipeline, developing internal resources,

retaining talent Bridge Connecting Business Units & Functions

Independent perspective working towards specific business objectives What’s the business opportunity or pain? Shifting the mind set

Culture Help organizations and groups understand their culture and help them

shift when necessary in order to maximize the benefits of big data

Joy’s Law: The smartest people work for someone else. ~ Bill Joy, Co-founder, Sun Microsystems

Opportunity for OD: Themes from a Year of Listening

Biggest inhibitors to navigating the 21st century: Culture & Mindset• Engineering and Executive Subcultures share a preference for engineering

people out of the process. OD can engineer people in for 21st century success

Systems Approach: Everything is inter-Related • OD can organize people, process and technology across functions and units to

drive results• Tie to an organizational objective

Shift from Command & Control to Collaborative & Engaging Leadership• Develop emotional intelligence and communication skills• Learn to ask questions, Establish trust and use big data• Focus on core business, mission, and impact but expect iterations

Constant Learning • Engaging innate curiosity, create safe environments for contributing information

and knowledge (it’s natural after all)• Utilize technology while ensuring the people process as well


“The post-industrial age is here, and it brings with it the opportunity to carve a completely different path--for you, for your team and for

your organization.” ~ Seth Godin, 2012

We know that our Internet environment is messy but its not random.

We know that human behavior is not random and that we want to design, create, contribute and build communities.

Documents

Disruptive Trends for OD