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AdDuplex Windows Phone Statistics Report – October, 2015 October 25 th , 2015 Compiled by Lijana Juozaityte, Matt Lacey and Alan Mendelevich

AdDuplex Windows Phone Statistics Report – October, 2015

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Page 1: AdDuplex Windows Phone Statistics Report – October, 2015

AdDuplex Windows Phone Statistics Report – October, 2015

October 25th, 2015

Compiled by Lijana Juozaityte, Matt Lacey and Alan Mendelevich

Page 2: AdDuplex Windows Phone Statistics Report – October, 2015

Windows Phone Statistics Report

This month we continue to see the Microsoft made Lumias (the 535, 640 and 435) having the largest growth and while it’s popularity continues to decline, the 520 is still the most popular device in use worldwide.

We look in detail at the US, the EFIGS nations, Poland, Russia, Australia and India.

Additionally we look at how device usage varies across markets when broken down into high-end, mid-range and low-end devices.

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October 25th, AdDuplex

Page 3: AdDuplex Windows Phone Statistics Report – October, 2015

Data Source

This report is based on data collected from 5,422 Windows Phone apps runningAdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day ofOctober 25th, 2015 (UTC time) unless otherwise stated.

We have made every attempt to consolidate different reported phone model namesunder their canonical retail model names, but it is possible that some of the rare modelname variations were not accounted for.

AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps and games empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of October 2015, more than 10,000 apps actively use AdDuplex to gain more visibility.

Page 5: AdDuplex Windows Phone Statistics Report – October, 2015

Windows Phone Devices WorldwideOctober 25th, AdDuplex

This month the Lumia 630 slips to third place with a 0.9% drop in market share.Apart from that things are unchanged in terms of order but the biggest percentage changes are:520 down 0.8%535 is up 0.9%640 up 0.6%435 up 0.4%Other down 0.4%

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NOKIA Lumia 52015.3%

MICROSOFT Lumia 53510.3%

NOKIA Lumia 6309.3%

NOKIA Lumia 6357.5%

NOKIA Lumia 5305.2%

NOKIA Lumia 6255.0%MICROSOFT Lumia 640

4.1%

NOKIA Lumia 9203.3%

MICROSOFT Lumia 4353.2%

NOKIA Lumia 925, 2.5%

Other34.3%

Page 6: AdDuplex Windows Phone Statistics Report – October, 2015

Windows Phone 8 ManufacturersOctober 25th, AdDuplex

Changes since last month:NOKIA/Microsoft + 0.18%HTC – 0.13%SAMSING – 0.02%HUAWEI – 0.04%BLU + 0.01%

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NOKIA/Microsoft97.07%

HTC1.28%

SAMSUNG0.63%

HUAWEI0.25% BLU

0.22%

Other0.56%

Page 7: AdDuplex Windows Phone Statistics Report – October, 2015

OS Versions – Worldwide October 25th, AdDuplex

The preview version of Windows 10 Mobile continues to grow in adoption and is now on more devices than WP7.x

The changes this month are:WP 7.x is down 0.5%WP 8.0 is down 0.7%WP 8.1 is up 0.3%Win 10 is up 1.0%

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Windows Phone 8.179.3%

Windows Phone 8.09.4%

Windows 10 Mobile5.7%

Windows Phone 7.x5.6%

Page 8: AdDuplex Windows Phone Statistics Report – October, 2015

Windows Phone Devices – USOctober 25th, AdDuplex

The top seven are all unchanged but the HTC One (M8) re-enters at number eight pushing the 1520 out of the top ten.

The largest changes here are:635 up 0.7%640 up 1.1%530 down 0.5%

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NOKIA Lumia 63531.6%

MICROSOFT Lumia 64012.3%

NOKIA Lumia 5217.3%

NOKIA Lumia 6304.7%NOKIA Lumia 520

4.4%

NOKIA Lumia 9203.9%

NOKIA Lumia 5303.3%

HTC One (M8)2.8%

NOKIA Lumia 10202.8%

NOKIA Lumia 9282.8% Other

24.1%

Page 9: AdDuplex Windows Phone Statistics Report – October, 2015

Windows Phone Model RangesOctober 25th, AdDuplex

For these classifications we’ve just looked at Lumia devices running WP8.0 or above.

Here’s how we’ve categorized them:

Low: 430 – 640 (except 640XL)

Mid: 720 – 830 + 640XL + 1320

High: everything “above” that (920-930, Icon, 1020, 1520)

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0%10%20%30%40%50%60%70%80%90%

100%

World US EU5 Russia India

WINDOWS PHONE MODEL RANGES

Low-end Mid-range High-end

Page 10: AdDuplex Windows Phone Statistics Report – October, 2015

Windows Phone Devices – EU5(France, Germany, Italy, Spain, Great Britain)October 25th, AdDuplex

In the six months since we last looked at the big EU5 there’s been only a single new entry to the top ten. The 640 is now the fifth most popular device.

The biggest changes are:520 down 6.5%635 up 0.9%535 up 4.8%625 down 1.9%530 down 1.6%925 down 0.9%920 down 1.0%

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NOKIA Lumia 63011.5%

NOKIA Lumia 520, 10.9%

NOKIA Lumia 63510.7%

MICROSOFT Lumia 5359.6%

MICROSOFT Lumia 6406.0%

NOKIA Lumia 6255.9%

NOKIA Lumia 5304.8%

NOKIA Lumia 9304.8%

NOKIA Lumia 9254.0%

NOKIA Lumia 9203.6%

Other28.2%

Page 11: AdDuplex Windows Phone Statistics Report – October, 2015

Windows Phone Devices – PolandOctober 25th, AdDuplex

We looked at Poland last month and we’re back again as the 640 (up 0.6%) has now overtaken the 520 (down 0.8%) as the second most popular phone.

The biggest percentage changes are:535 up 2.2%735 down 1.0%625 down 0.9%532 up 1.1%

The 930 only entered the top ten last month but has slipped out again letting the 530 in in tenth.

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MICROSOFT Lumia 53514.5%

MICROSOFT Lumia 640, 9.1%

NOKIA Lumia 5209.1%

NOKIA Lumia 7357.4%

NOKIA Lumia 6256.9%

NOKIA Lumia 6306.7%

NOKIA Lumia 6356.4%

MICROSOFT Lumia 5324.0%

NOKIA Lumia 9204.0%

NOKIA Lumia 5302.7%

Other29.1%

Page 12: AdDuplex Windows Phone Statistics Report – October, 2015

Windows Phone Devices – RussiaOctober 25th, AdDuplex

In the three months since we last looked at Russia the newer, Microsoft made, Lumias have all gained in share—including the 435 entering the top ten—while the, older, Nokia made ones have lost share.

The biggest changes are:630 down 0.7%535 up 2.4%520 down 1.7%640 up 2.6%625 down 0.7%720 down 0.9%

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NOKIA Lumia 63015.5%

MICROSOFT Lumia 53510.5%

NOKIA Lumia 5208.1%

MICROSOFT Lumia 6406.0%

NOKIA Lumia 6254.4%

NOKIA Lumia 9204.2%

MICROSOFT Lumia 4353.2%

NOKIA Lumia 7203.0%

NOKIA Lumia 9253.0%

NOKIA Lumia 6352.6%

Other39.5%

Page 13: AdDuplex Windows Phone Statistics Report – October, 2015

Windows Phone Devices – AustraliaOctober 25th, AdDuplex

It was five months ago that we last looked at Australia. In the intervening time the 520 has lost share faster than the 930 to fall to third place. Plus the 640 and 532 have entered the top ten.

The biggest changes are:530 down 5.6%930 down 2.5%520 down 4.3%920 down 0.9%625 down 2.5%Other up 7.9%

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NOKIA Lumia 5309.7%

NOKIA Lumia 9308.8%

NOKIA Lumia 5208.6%

MICROSOFT Lumia 6408.2%

MICROSOFT Lumia 5327.9%

NOKIA Lumia 9206.0%

NOKIA Lumia 6305.9%

NOKIA Lumia 6255.4%

NOKIA Lumia 10205.4%

NOKIA Lumia 6354.6%

Other29.3%

Page 14: AdDuplex Windows Phone Statistics Report – October, 2015

Windows Phone Devices – IndiaOctober 25th, AdDuplex

In the last month the only positional changes are the 540 and 640 XL both climbing one place.

The biggest changes are:The 535 is up 2.3%The 520 is down 1.3%The 540 us up 1.2%Other is down 1.2%

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MICROSOFT Lumia 53522.6%

NOKIA Lumia 520, 14.6%

NOKIA Lumia 7308.3%

MICROSOFT Lumia 5407.0%

NOKIA Lumia 6306.3%

NOKIA Lumia 6255.2%

MICROSOFT Lumia 640 XL4.4%

NOKIA Lumia 7204.1%

NOKIA Lumia 5253.0%

NOKIA Lumia 5302.9% Other

21.7%

Page 15: AdDuplex Windows Phone Statistics Report – October, 2015

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Whether you are an app developer or just a user.

Smartphone user? App or game developer? Fill this app monetization surveyfor a chance to win a brand new Lumia 950 XL smartphone!

http://adplx.co/AppSurvey

Page 16: AdDuplex Windows Phone Statistics Report – October, 2015

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