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Patterns for Multiscreen Strategies

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Page 1: Patterns for Multiscreen Strategies
Page 2: Patterns for Multiscreen Strategies

PRECIOUS DESIGN STUDIO PRESENTS

PatternsforMultiscreenStrategies

Page 3: Patterns for Multiscreen Strategies

More and more people interact in an "ecosystem of screens".

Page 4: Patterns for Multiscreen Strategies

It's not enough to design digital products and services …

Page 5: Patterns for Multiscreen Strategies

… we also have to think about their connections. We need to design systems.

Page 6: Patterns for Multiscreen Strategies

People are shifting from device to device and expect products and services to move with them.

Page 7: Patterns for Multiscreen Strategies

They expect the most appropriate support and a delightful experience — whatever they do.

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Page 8: Patterns for Multiscreen Strategies

We discovered and documented six patterns for "ecosystems of screens".

Page 9: Patterns for Multiscreen Strategies

Coherence Screen sharingSyncronization

Device shifting Complementarity Simultaneity

These patterns should help understand and define strategies for the multiscreen world.

Page 10: Patterns for Multiscreen Strategies

A digital product or service looks and works coherently across devices. Features are optimized for specific device characteristics and usage scenarios.

Coherence

Page 11: Patterns for Multiscreen Strategies

Smartphone

Tablet

PC

Evernote, a digital notebook, is available on numerous platforms and devices. The smartphone apps are optimized for photo and audio input and notes are location tagged.

http://www.evernote.com

Page 12: Patterns for Multiscreen Strategies

Devices are always in sync.

Syncronization

Page 13: Patterns for Multiscreen Strategies

If you start reading an ebook on your smartphone, your tablet will know your reading position. Your bookmarks and notes are always up to date on every device.

http://www.amazon.com/kindle

Page 14: Patterns for Multiscreen Strategies

Multiple screens are sharing a single source.

Screen sharing

Page 15: Patterns for Multiscreen Strategies

"Junkyard Jumbotron" lets you combine random devices into one large virtual display. The research project explores how sharing our screens affects social interaction.

http://jumbotron.media.mit.edu

Page 16: Patterns for Multiscreen Strategies

Users actively shift content from one device to another.

Device shifting

Page 17: Patterns for Multiscreen Strategies

http://j.mp/apple-airplay

With Apple's Airplay technology, a video can be shifted from an iPhone or iPad to a large TV screen.

Page 18: Patterns for Multiscreen Strategies

Devices are complementing each other.

Complementarity

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http://j.mp/scrabble-ipad

The iPad serves as a Scrabble board. Tiles are arranged on iPhones so other players can't see them.

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Devices are being used simultaneously.

Simultaneity

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During a live football broadcast users take guesses about the outcome of match situations.

http://j.mp/heineken-star-player