Merchandising the web: designing for the user

Chris HowWeb Content ManagerFirst Choice

Designing for the user

•What is User Centered Design?

•Techniques for achieving UCD

•Case Studies

•Questions

Designing for the user

“ Design is a plan for arrangingelements in such a way asbest to accomplish aparticular purpose ”

Charles Eames - designer

Designing for the user

Designing for the user: User Centered Design

images

technology

copywriting

promotions

Up-sells/cross-sells

video

offers

User generatedcontent

Designing for the user: User Centered Design

Businessneeds

Merchandising / content

User goals

Good design is always focused on

User’s goals

UCD techniques: meet our customers

Tania – look & book

Robin – compare crazy Sharon –

nice & needy

UCD techniques: put designs in front of users

UCD techniques: put designs in front of users

UCD techniques: put designs in front of users

UCD techniques: put designs in front of users

UCD techniques: rapid iterations

UCD techniques: rapid iterations

UCD techniques: rapid iterations

UCD techniques: rapid iterations

UCD techniques: writing for the user on the web

UCD techniques: writing for the user on the web

Attention grabbing –For both user’s andSearch engines

UCD techniques: writing for the user on the web

Attention grabbing –For both user’s andSearch engines

Brevity – Short and sharp

UCD techniques: writing for the user on the web

Attention grabbing –For both user’s andSearch engines

Brevity – Short and sharp

Clarity –Crystal clear &customer focused

UCD techniques: building the pages

UCD techniques: measuring the results

Case studies: firstchoice.co.uk/manchester

Case studies: new website

Case studies: new website

Case studies: new website

Case studies: new website

Case studies: new website

Case studies: new website

Keep the user at the centre of every design decision on your site and always think about their goals . . .

. . . because the user is your revenue stream