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Great Presentations have features that resemble great ads. It's all one big package that hit hard and strong! FREE Download with a tweet: http://goo.gl/X26Ui
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Greatare Presentations
like Ads
Greatare like AdsPresentations
in 3RsThere
are
A gnisitrevd
These can be
Applied to
Presenta stiontoo.
Grab Their AttentionREACTION
1
Ads are BriefJust enough to coverwhat’s important.
Much like
how Preso Slides should be
The Creative Brief:
But they still Intrigue& Interest.
Ads are glance media.
Applies to Slides too.
Keep it simple.
Seconds3
A Visual should conveythe message in:
Inject Dramato capture attention
It should also:
That’s where
come inImages & Type
a
Type
Image
Ad/Slide
Impact
RELEVANTKnowing the Audience
2
Advertsusually target a specific group & their needs.
Yum!
HookTo find your
First, understand the fish.
Yuck!
Choose your
One Key Messageto bring across
Build EmotionalConnectionthrough human stories
- Nielsen Research
Nothing helps consumers feel connected to an ad like a Good Laugh & tugging at theHeart Strings
or presentation
RESPONSEMake Things Happen
3
Influence their behavior
Aim to
Change their attitudes
Think
What do youwant them to:
Think Act
What do youwant them to:
Think
What do youwant them to:
Act Feel
React
Relate
Respond
Cover Slide
Content
Call to Action
Adverts Presos
React
Relate
Respond
Cover Slide
Content
Call to Action
Adverts Presos
Don’t forget this!
Sizzle up your next preso
Like this pair of nice briefs
Let us help you
@slidecomet fb.com/slidecomet
Drop us a Message!
That’s It! Thanks for Viewing!
Some symbols from the Noun Project
Inspirations:
Here’s Some Credits
Ethos3Emiland De Cubber
Nancy DuarteFinding Nemo
Burger King
Click the Fish
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