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This slideshare highlights the hidden costs of poor address quality Address data is a rare anchor of your customers’ real, tangible, verifiable, and undeniable identity. Without it, the rest of your database is just vanishing traces of a constantly changing digital profile. It’s why data-centric brands treat address data as the foundation of their customer profiles. And it’s why a few tiny errors in your address data today will become a host of major issues tomorrow.
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So in 2013, the global ecommerce market was
$1.5
trillion1
But at least
*This is the most conservative figure we found. We’ve actually seen bad address rates as high as 70%.
of those orders never made it.
Not cool.And remember – that’s just the UKwhich is just 10.2 percent of the global ecommerce picture.
The global address data problem amounts to $2.7 billion.
And you’d better start doing something about it.
Which means the problem is a whole lot bigger when your deliveries go around the world.
Read our eBook ‘Three Ways to Measure Address Quality’ (http://bit.ly/1nBHeqS) to find out the size of your address problem.
We’re Informatica AddressDoctor and we’ve set the gold standard for global address verification in more than 240 countries and territories.
Let’s talk. www.addressdoctor.com/en/personal-contact/contact-common
Sources:
1 eMarketer: Global B2C Ecommerce Sales to Hit $1.5 Trillion This Year Driven by Growth in Emerging Markets, Feb 2014, http://www.emarketer.com/Article/Global-B2C-Ecommerce-Sales-Hit-15-Trillion-This-Year-Driven-by-Growth-Emerging-Markets/1010575
2 Capgemini £91 billion spent online in 2013 - IMRG Capgemini e-Retail Sales Index, Jan 2014 http://www.uk.capgemini.com/news/uk-news/ps91-billion-spent-online-in-2013-imrg-capgemini-e-retail-sales-index
3 eConsultancy eCommerce statistics June 2014 https://econsultancy.com/reports/ecommerce-statistics
4 IMRG MetaPack UK Delivery Index Report June 2012 http://www.metapack.com/sites/default/files/downloads/whitepaper/IMRG_MetaPack_Delivery_Index_Jun_2012.pdf andIMRG MetaPack UK Delivery Index Report December 2012http://www.metapack.com/sites/default/files/downloads/whitepaper/December%20Delivery%20Index%20-%20November%202012.pdf
Disclaimer: Since most of the figures used represent the UK ecommerce market, we have converted them from pound sterling to US dollars using an exchange rate of 1.69.
Based on an analysis of 44 million addresses in our Data Quality Center.
And the UK is good with address data.
9%more validated
addressesfewer errors than the
global average
7%
Why?Because of bad addresses.
0.18%*4
million transactions.
781(That’s 781,725,888 to be precise.)
Which tells us that there were about
$197 3
And the average UK order value was
Cool.
Counting the costs of ecommerce’s global address data problem
Undelivered
orders disrupted
1.4 millionThat’s at least
worth of transactions
$277,199,999Or
items that weren’t delivered
4.5 millionOr
billion2
$154 In the UK that was
