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This is an example of a special Marketing and Sales promotion for companies looking to increase traffic to their location and event. This innovative approach allows everyone to win while attracting business at the cost of what a typical mailer would cost.
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A GRAND INCETIVES PRODUCTA GRAND INCETIVES PRODUCT
Imagine if…
You just ran a promotion expecting 16,000 customers and 178,500 showed up*!
Banking Traffic Building Solutions
Attract Customers Attract Customers • • Increase Deposits Increase Deposits • • Improve ROIImprove ROI
DECODER TICKET
Drive consumers into retail locations
Increase sales
Improve brand awareness at point-of-sale
Acquire, Engage, Retain and Cross-Sell customers
Effective anywhere you need to drive customer traffic
Innovative Marketing Tool
• The TrafficTickets System is your Ticket to the Highest Traffic levels You Can Imagine!
• It’s NOT a Scratch-Off, It’s NOT a Match-n-Win…
It’s a Interactive Consumer Promotion.• Tell Consumers electronically, visually
what they’ve won -- but only after they come to your point-of-sale display!
Overview
1. Everyone’s a winner!
2. Traffic Tickets™ are distributed to consumers through direct mail and newspaper insert or handed to consumers in-store and at marketing events.
3. Customer has to come into the bank to find the sponsor’s POS display to insert their game ticket and see what premium/prize/discount they’ve won.
4. The game piece activates a light on the display which indicates which one of the four premiums/prizes/discounts they’ve won.
5. Turnkey service includes premiums, production, distribution and fulfillment.
How It Works
• Response Rates are an Incredible : High Frequent Visit i.e. Grocery Stores ( 10%-35%), Medium Frequent Visit i.e. Banks (10%-15%) or Low Frequent Visit i.e. Auto Dealers ( 2%-5%).
• VALUE. Consider you have to mail only one time to get these response rate while old worn out tactics like flat mailers, scratch off type promotions you will have to mail 5 to 10 times more to get he same results.
• SATISFACTION. More than 95% of those who have used the TrafficTickets System say they will use it again and are Extremely Satisfied with their Results.
• Compare. To Scratch Off Promotions 1%-3% or FSI’s 1%.
Features & Benefits
Applications• Individual Location Program (Shopping/Dining/Banking/Hotels/Dealerships)• Multiple Chain Program (Multiple Locations Same Brand)• Single Location Program (Same Location Multiple Brands)• Trade Shows and Tabletop Shows (Single Company or Full Trade Show)• Open House/New Product Introductions (Attract To Your Location)• Seminar or Event Attendance (Excite and Reward Attendees)• Golf Tournaments• Real Estate Promotions• Appointment Generations• Endless Possibilities!
TrafficTicketsTM fills the need that business have had forever …..
ATTRACT ATTENTION AND DRIVE TRAFFIC
• Used to introduce Target guests to their new Guest Cards, and increase awareness and participation in their ‘Treat Seats’ program
• TrafficTickets Game Pieces were handed out at select store locations when a patron entered the store
• Asked to complete a ‘short form’ Credit Application and get the chance to see what they’ve won
• This promotion generated 3 times the number of applicants as their previous ‘personal greeter’ program!
Target
Objective Drive customers into the stores
Strategy Traffic Tickets™ were inserted in newspapers & mailed to surrounding areas with a Sweepstakes give away of a motorcycle
Results This promotion generated 3 times the number of consumers as their previous program!
BMW Motorrad USA
Norwest Banks• Objective:
– Norwest built a new financial facility in a medium size town in Iowa. They needed a tactic to bring in customers to this new facility during the grand opening event.
• Results: – They distributed our mailer style ticket to residence in the town
and received over 20% redemption where the customer had to bring The TrafficTickets™ into the bank and talk to a customer service person and then they would decode the ticket and see what they won. Their goal for increased new accounts exceeded all expectations and they felt that the one on one 5 minute contact with the customer was invaluable to relationship building.
Objective New customer acquisition
Strategy Direct mail campaign. Traffic Tickets™ were mailed to 800,000 households surrounding 300 branches.
*Results Client was expecting a 2% response which was 16,000 people. This promotion actually drove 178,500 customers to the branches.
Program resulted in high conversion rates and this bank set a new record for most new accounts opened during any 6-week promotional period.
AmSouth Bank
First Federal Bank• Objective:
– First Federal needed a grand opening program to introduce the bank to customers at the new location. Duration of the promotion for the new bank opening was 60 days. The bank was located within a large retail food and merchandise location. (Like a combination Walmart and Safeway grocery) Their goal was to open new checking and savings accounts as well as receive new loan applications at this new convenient mini site location.
• Results: – They were successful in opening more accounts than they had
projected with redemption rate for TrafficTickets™ in excess of 20%. We are currently designing programs for all of their existing banks as well as other new openings.
Premiums
3 % of recipients have the opportunity to win.
90% of recipients have the opportunity to win.
3 % of recipients have the opportunity to win.
4 % of recipients have the opportunity to win.
1 - $5,000 CASHWinners of 1st – 4th prizes are entered and eligible to
participate in a second chance drawing for the Grand prize
• Each program is quoted individually, based on premiums, printing & design specifications. Details needed for Pricing:
– Size of printed piece– Number of colors on each side– Scores & Folds– Breakdown of Prize Levels, quantity of each level and total quantity– Premiums & Incentive Choices– Number of different versions (if any - may be used to personalize for a
number of different branches, etc.)– Seeding (mixing in of the winning tickets)– Shipping Information & Production Time– Copy writing– Graphics– Legal– Fulfillment– Project Management
Pricing
TrafficTickets™
Thank You!
For more information about the program, please contact:
Clear Thinking LLC950 Boardwalk, Suite 305San Marcos, CA 92078Phone: (760) 494-0412Toll Free (800) 583-9187Fax (760) [email protected]
Office Locations:Carlsbad, CAEscondido, CAReno, NVSan Jose, CAEl Dorado Hills, CAScottsdale, AZ
