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Cook, Share, & Be Happy. marian c. brodigan, ceo brooklyn ny, | 703.300.2349 [email protected]

Suppr Club Pitch Deck

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Page 1: Suppr Club Pitch Deck

Cook, Share, & Be Happy.marian c. brodigan, ceo

brooklyn ny, | 703.300.2349 [email protected]

Page 2: Suppr Club Pitch Deck

grace & chrissie share a problem

• Grace:

• Chrissie

GRACE

I love to cook!

I’ve made this delicious meal, but I hate that I’m eating alone & don’t have anyone to enjoy it

with me.

I love hosting dinner parties, but I always end up covering all

the costs, so I don’t do it as often as I WANT to.

‣ Ugh. I’m single & I hate to cook, & hate to cook for just myself.

‣ What I really want is a home-cooked meal with friends.

‣ I don’t know ANYBODY in my building or even on my block.

‣ I wish there was a non-creepy way I could get to know them & share meals together.

CHRISSIE

Tonight, I’d really like a home-cooked meal with friends.

I don’t know ANYBODY in my building or on my block.

I wish there was a non-creepy way I could get to know people

& share meals together.

We figured out that they need a local

supprclub!

Page 3: Suppr Club Pitch Deck

let’s solve this problem

• We created a marketplace specifically for food-loving people to host & attend supprclubs

‣ Simple supprclub planning tool that lets “hosts” create & promote (privately or publicly) a supprclub with a menu & charge for invitations

‣ Integrated PayPal into the user experience

Community!

Page 4: Suppr Club Pitch Deck

but, can “it” make money?

• supprclub is an online marketplace for cooks & diners to exchange money for services

‣ Hosts create & share/promote events

‣ Guests discover events in their own neighborhoods

• Host markets & sells tickets on supprclub

• supperclub deducts 2.5% per transaction + $0.99 for first 8 tickets

‣ Free supprclubs are free

‣ PayPal payment processing

• Premium subscription services

• Affiliate partnerships

‣ Fresh Direct, Whole Foods, corkd.com, cooking suppliers, etc.

‣ Local business owners

‣ Sponsorships/online advertising

Yes!

Page 5: Suppr Club Pitch Deck

marketing & uptake

• Grassroots outreach‣ twitter, facebook, video blog, blog,

local/established supprclubs & Brooklyn Blogade (we’ve been active members for 2+ years)

‣ work with the more than 300 food-related meetups in NYC

‣ host well-known nyc blogger supprclubs

• supprclub-funded neighborhood supprclubs

• supprclubs for charity • Spirited NYC-Borough

neighborhood competitions

Ted & Amy supprclub of Brooklyn hosts an annual hot dog cookoff w/more than 300 tickets sold @ $25 per ticket

Page 6: Suppr Club Pitch Deck

why supprclub will make lunch out of the competition

• Online event-planning services are deficient for food/wine community‣ Meetup.com, Eventful.com, pingg.com, Going.com, eVite,

eventbrite, Facebook Events, Tweetups, Mypunchbowl.com

• Existing event-planning services:‣ are not niche-focused w/specific niche community &

features

‣ are hard to use (30 minutes to plan your event)

‣ do not create discoverable community or enable interactions around nice-specific content

‣ rely on old media revenue models (online advertising)

Page 7: Suppr Club Pitch Deck

data sampler• Food Network reports audience metrics, Spring 2009:

‣ 63% prepared 5+ meals at home in last 7 days

‣ 75% searched for recipes or meal planning suggestions online in the past 30 days

• 66% of users agree that FoodNetwork.com gets them to try new things (higher than Epicurious, Allrecipes and Yahoo! Food)

• 60% of users agree that FoodNetwork.com is a way to learn about new products (outperforming Epicurious, Allrecipes and Yahoo! Food)

• Major cooking & recipe sites report major growth to both traffic & engagement

‣ allrecipes.com

‣ epicurious.com

‣ Yahoo! Food

‣ Home & Garden

‣ Rachel Ray

supprclub will own this growing home-cooking movement & develop a marketplace!

Page 8: Suppr Club Pitch Deck

the growing home-cooking market

• The recession has impacted the food service economy, more people are “dining out” over home-cooked meals:‣ The CRFA supplied statistics to MSN that forecast a 2.5

per cent drop in food service sales for 2009.

‣ That means a reduction by $1.2 billion for the industry. Full service restaurants are forecasted to drop the hardest, as well as caterer sales and drinking places.

‣ Your favorite watering hole might expect a decline of 2.6 per cent, which is the fifth year that segment has experienced a drop in sales."

http://finance.sympatico.msn.ca/SavingsDebt/KerryGold/Article.aspx?cp-documentid=16566267

Page 9: Suppr Club Pitch Deck

supprclub alpha is launching soon• First to the marketplace (like

etsy.com was for crafts)• Optimizing a new economy

of dining• Ready to monetize• Peppering the web w/social

assets • Engaging food, beer, and

wine bloggers in NYC with tempting tactics

• Invested in community support

• Working on upgrades to supprclub based on ongoing user feedback with engaging planning & social features

Next up: Customize, deploy & market in more food-centric cities:

San Fran, Boston, Portland OR, & Philadelphia

Page 10: Suppr Club Pitch Deck

serving a wide community of users

• supprclub’s nyc “street team” will be working with:‣ Restaurant owners looking to bring

in new or group-driven business‣ Non-restaurant businesses looking to

promote their particular shops to the community in a fun way

‣ Individuals & groups interested in hosting communal meals- Building/block parties, holiday parties,

couples, mixers, bunco players, sports teams, PTAs, etc.

‣ Singles who want to meet new people, couples who want to set friends up

‣ Charities/groups interested in raising money & awareness for causes

Page 11: Suppr Club Pitch Deck

funding to grow & feed . . .• a full-time back-end/front-end

developer(s) & aggressively release new features

• supprclub street team marketing programs‣ encourage friendly competition

between hosts, who can “compete” for items like kitchenaid mixers, appliances, dinners out, etc.

‣ host larger supprclub events at a well-known local locations (e.g. Kelso Brewery), etc.

• nyc celebrity chef appearances

• video outreach & small business pamphleting (engage your neighbors, host supprclubs in your space)

• hosting & site maintenance/email database growth

Page 12: Suppr Club Pitch Deck

supprclub team• We’ve mixed together an amazing team: a chef/caterer/food

blogger + meetup.com organizer + meetup.com community support specialist 4.5+ years + CTO of a large viral wine site + combined intelligence & passions together.

• Biz Dev, Marketing, Community Support co-founders

‣ Marian C. Brodigan, CEO, 8+ years in frontend/backend product development TV & magazine online platforms (nymag.com, huffingtonpost.com, plumtv.com, fissionstrategy.com), Ph.D. History & New Media, writer/editor/blogger

‣ Katie Saddlemeire, VP of Community Support (formerly of meetup.com's customer support team & currently community manager for HuffPost)

‣ Grace Piper, VP of Marketing (fearlesscooking.tv, former chef/caterer, critical voice & image of supprclub)

marian c. brodigan, ceobrooklyn ny |703.300.2349 | [email protected]