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In this presentation, you will learn how to name your small business, product or service with a very BIG idea. Brought to you by http://NamingMachines.com
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HOW TO NAME YOUR SMALL BUSINESS,
PRODUCT OR SERVICEWITH A BIG IDEA
Contact: namingmachines.com, twitter.com/namingmachines, [email protected] or 201-918-2727
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Hello, We’re the Naming Machines
www.NamingMachines.com
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We name things for companies & entrepreneurs like…
Alex M., Skateboarding
Apparel Name
Michael K., iPad App Name
Xavier J., Restaurant Name
Erin K., Baby Accessory
Name
Leslie M., Productivity
Software Name
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Are brand names important?
Brand names are important. They are the first public act of branding. They are at the core
of all brands.
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Yes, names matter
Marketing Professionals (139 respondents)
Source ： The Japan Economic Times
Brand Name
Brand Slogan
Package Design
0 20 40 60 80 100%
Brand Character
Brand Logo
Brand Symbol
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Today you’ll learn…
No-nonsense, practical approach to naming your small business, product or service
with a big idea
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You will need…
+
$ ¥£€
$ ¥£€
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First, “time”
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Tip 1. Get Strategic
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Tip 1. Get Strategic
Ask yourself…
Be Different
Be Relevant
What are my competitors’ names?
What do my customers really want?
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Tip 2. Get Thinking
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Tip 2. Get Thinking
Ask yourself…
Develop Creative Themes
(Like “Intelligent & Fresh”)
Allow for Stretch
(You may even go into Airlines!)
What’s the essence of my brand?
Where will it go in the future?
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Tip 3. Get Creative
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Tip 3. Get Creative
Now you have to…
Set Aside Time,Sit Down,And ActuallyCreate Names…
Lots of them!It’s about Quality & Quantity.
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Think about the different kinds of names you can create
Construct
Acronym
Real Word
Coined(compound)
Coined (one-word)
Phrase
BMW
Mini
Lexus
Land Rover
HybridSynergyDrive
Expression
Functional
Benefit
Aspirational
Descriptive
Suggestive
Acura
Volkswagen
Infiniti
GeneralMotorsCorporation
Lotus
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Creativity vs. Communication
Remember, the more “creative” your name is, the more money you’ll likely spend to build meaning into that name and develop
you brand’s story…
Also remember, the more “descriptive” your brand name is, the more generic and commoditized it can become…
$80,000,000*(ad spend during
launch)
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Now that you’ve got all these great names…
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Tip 4: Shortlist & Decide
Shortlist and select the final candidate based on the criteria most important to your business and your brand
Trademark Available?
Quick Google Search?
Consumer evaluation?
URL available?
Memorable?
Fit to Brand?
Easy to Pronounce?
No Negative Meaning?
Allows for Stretch?
Fit to Strategy? ✓✓✓✓✓
✓✓✓✓✓
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If a candidate meets all your criteria and rises to the top…
Nice work! You’ve got yourself a new brand name!
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Now let’s review
1. Get Strategic
2. Get Thinking
3. Get Creative
4. Shortlist & Decide
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Now… the “Money”
$ ¥£€
$¥£€
$ ¥£€
$ ¥£€
$ ¥£€
$ ¥£€
$ ¥£€
$ ¥£€
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Costs to keep in mind (sorry, rough numbers only)
• Creative Development (just you)
• Creative Development (pro help)
• Linguistic Screening (pro help)
• Trademark Screening (pro help)
• Trademark Registration (just you)
• URL Registration (just you)
0
$,$$$ - $$,$$$
$$$ - $,$$$
$$$ - $,$$$
$$$ - $,$$$
$$
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A final note…
Naming is deceivingly difficult. And it becomes even harder
when you have to name something for yourself. But now that
you have some general tips and direction on how to name your
new small business, product or service, we’re confident you’ll
be able to create a big idea. Best of luck, and if you run into
trouble along the way, feel free to visit us at
www.NamingMachines.com and say hello.
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Find out more about us!
http://NamingMachines.com
http://Twitter.com/NamingMachines
http://Facebook.com/NamingMachines
THANK YOU!
Contact: namingmachines.com, twitter.com/namingmachines, [email protected] or 201-918-2727
