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Veronica Moore/ FMWRC Marketing (210) 808-0279 [email protected] April 2011UNCLASSIFIED1 OF 11
2011 Installation Management SymposiumCreative and Visual Design Breakout Session
Presenter: Veronica MooreFamily and MWR Command
Senior Visual Information Specialist
Before and After
Veronica Moore/ FMWRC Marketing (210) 808-0279 [email protected] April 2011UNCLASSIFIED
2 OF 11
Agenda:
• Introduction and video presentation
• Tips to keep in mind
• Design style – the process
• Before and after
• Freelance project
• AFC campaign
• Overview of creating oversized materials
Before and After
Veronica Moore/ FMWRC Marketing (210) 808-0279 [email protected] April 2011UNCLASSIFIED3 OF 11
Tips to Keep in Mind
• Appropriate use of the Family and MWR brand
• White space is your friend “Simplicity means the achievement of maximum effect with minimum means.” – Dr. Koichi Kawana, Artist, Designer, Architect
• It’s not personal
• Color
• Fonts
• Photography
Veronica Moore/ FMWRC Marketing (210) 808-0279 [email protected] April 2011UNCLASSIFIED4 OF 11
Design Style – The Process
“Great design is not an island unto itself – if has a relationship with, feeds and is supported by the culture that surrounds it. The more aware and sensitive we are of that culture – and how we might challenge, inform or shape it – the more potent our work can become.” - Brian Collins
• Find your design style
• Ways to get inspired
“More powerful than the obstacles around us are the obstacles within us. The most potent forces that kill off new ideas are our own limitations.” - Scott Belsky, “Making ideas Happen”
Veronica Moore/ FMWRC Marketing (210) 808-0279 [email protected] April 2011UNCLASSIFIED5 OF 11
Design Style – The Process (continued)
• Project management - the process
• Trends
• The challenge
“Making the simple complicated is common place, making the complicated awesomely simple that’s creativity.” – Charles Mingos
Veronica Moore/ FMWRC Marketing (210) 808-0279 [email protected] April 2011UNCLASSIFIED6 OF 11
Before and After
• Project Redesign
• Concept
• Inspiration
• Direction
Veronica Moore/ FMWRC Marketing (210) 808-0279 [email protected] April 2011UNCLASSIFIED7 OF 11
Army Family Covenant Campaign
• Team• Concept/Message• Inspiration• Continuity
Veronica Moore/ FMWRC Marketing (210) 808-0279 [email protected] April 2011UNCLASSIFIED8 OF 11
Overview of Creating Oversized Materials
Case Study: AFC Truck Wrap
• Process
• Setup
• Final
Veronica Moore/ FMWRC Marketing (210) 808-0279 [email protected] April 2011UNCLASSIFIED9 OF 11
Contact Information
Veronica [email protected]
210.808.0279
